Public Homework
I remember watching Ship30for30 take Twitter by storm.
It seemed like, overnight, Dickie Bush went from a few hundred followers
3 min read
Most Recent Essays
Evergreen vs. Launches
Launches vs. evergreen offers – which is better?
There isn't an objective "better" between the two. Both are viable strategies with
4 min read
The Audience Trust Battery
I was speaking to a member of The Lab last week about the right time to go "all in" on
4 min read
Association: The Secret to Organic Growth
You're trying to build an audience.
So you publish content designed to provide value to the viewer.
And you publish.
6 min read
How To Keep Going
Sometimes being a creator feels like riding a bike in first gear on flat land. You're pedaling like hell, you're
5 min read
Designing Your Content Strategy
One of the earliest and most challenging questions for new creators is choosing which platforms to invest time into.
There
9 min read
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