The $500K Membership
Our membership, The Lab, earned $496,000 in 2025 and has generated $1.6 million since launching in 2022. Get the complete behind-the-scenes case study of how we built it, free.
Get the case study
Free. Unsubscribe anytime.
Seven chapters, nothing held back
Everything we’ve learned building one of the most successful memberships in the creator economy, from the first decision to the renewal.
- Chapter 1
Why we built around a membership
The diversification myth, and the signature product approach.
- Chapter 2
How we designed The Lab
Purpose, vetting members, and the benefits stack.
- Chapter 3
How we attract members
Trust over tactics, and creating genuine urgency.
- Chapter 4
How we price The Lab
Premium pricing as a filter, and why annual only.
- Chapter 5
How we keep our members
Designing for the first win, and catching members before they leave.
- Chapter 6
Memberships in the age of AI
Information is solved. Connection isn’t.
- Chapter 7
Build your own membership
How to put it all to work in your business.
Loved by 65,000+ creators
From Jay ClouseFounder of Creator Science. Everything we share comes from running our own creator business first. Get it free →