Ask Creator Science
Answering questions directly from our audience.
Every essay
Sora and Vibes: We're Being Played With
In case you missed it, in the last two weeks we've been given the "gift" of two new content creation
6 min read→Feb 8, 2025"How should I validate product ideas?"
📬“How can creators early in their journey best test and validate course/product ideas?” – Ross from the Green Urbanist I’ve changed my thinking
3 min read→Oct 25, 2024"How does podcasting fit into your content ecosystem?"
Examining the state of podcasting in 2024 and how it can best serve the typical creator.
6 min read→Sep 21, 2024"Should I publish my newsletter to my blog?"
📬"I’m struggling with having both a blog and a newsletter. Should I do one or both? It seems like it’s doubling
4 min read→Aug 23, 2024How I'd start today (if Creator Science didn't exist)
I received two similar questions from readers: 📬"If you were starting your business now. What are 3 things you would do? And 3
8 min read→Aug 17, 2024Solving the Cobbler Problem
Unfortunately, I bet you have some experience with today's topic: 📬"Why does it come so naturally to help others solve problems,
3 min read→Aug 8, 2024"Should I sell a course, coaching program, or both?"
📬"Which is better: Selling an online course, a coaching program around the same content, or even option C, both?" – Sven from Cape
4 min read→Aug 3, 2024"What does paternity leave look like for a creator?"
A lot has changed since the birth of our daughter two weeks ago! There's the emotional and biological change of another human
1 min read→Jul 28, 2024"How do I go from clients to full-time creator?"
📬"What does it look like for a person trading time for money (working for clients) but wanting to take that next step(s)
2 min read→Mar 31, 2024"How do you choose what products to build?"
This was asked in my most recent Listener Q&A on the podcast. Over the years, I've created (and sold) a
3 min read→Mar 26, 2024"When should you start a membership?"
This month marks the start of year three in my membership community, The Lab . Since launch, we've kept the community at 200
2 min read→Episodes about Ask Creator Science
Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride
A coaching conversation with Lab member John McBride, co-founder of Fatherhood Unlocked, as we design his product suite.
Listen or watch→Aug 12, 2025Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2]
Part two of July’s Ask Creator Science, answering your LinkedIn questions: moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business.
Listen or watch→Jul 29, 2025When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]
Part one of July’s Ask Creator Science: when to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my five-year vision.
Listen or watch→Jun 10, 2025Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more
Behind the scenes in The Lab’s office hours: goals for our YouTube videos, deciding when a new offer is a distraction, validating a product idea, and more.
Listen or watch→Mar 11, 2025Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science]
So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this morning on social media and in email, and I will be answering them here in this episode.
Listen or watch→Dec 10, 2024How much do I make? How much do I work? Why don’t we ever mention politics? [Ask Creator Science]
YouTubers keep a lot of secrets, but that's not really my style.
Listen or watch→Nov 19, 2024Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science]
In this episode, I answer the questions you're afraid to ask. I very explicitly asked people on my social media, "What are the questions you're afraid to ask me?" Things that feel a little bit off limits or taboo.
Listen or watch→Aug 20, 2024How I’d Start Today (If Creator Science Didn’t Exist)
This episode is inspired by two questions from show listeners. If I were starting over today and building Creator Science was not an option or did not exist, what would I do? That is what I seek to share with you today.
Listen or watch→Jun 18, 2024Ask Creator Science – When to give up, how often to publish, developing interest in YOU, and where to find leverage
My friend and YouTube editor Conor Conaboy joins me to answer your questions about content strategy: when to give up, how often to publish, and more.
Listen or watch→Mar 28, 2024Ask Creator Science – Selling without feeling salesy, choosing what products to create, my future plans, and more.
For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.
Listen or watch→Mar 23, 2024Ask Creator Science – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.
I’m joined by my producer Conor to answer your burning questions.
Listen or watch→Jan 30, 2024Ask Creator Science – Talking about money, managing your time, and trends that I’m seeing.
You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes.
Listen or watch→Oct 31, 2023BONUS: How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and more
For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145.
Listen or watch→Oct 24, 2023Ask Creator Science – What to create, when to focus on growth, and what I’m dismantling.
This week we are back with another listener Q&A.
Listen or watch→Sep 28, 2023BONUS: Creator Economy Predictions with John Lee Dumas
About a week ago, I was in Boston, Massachusetts for HubSpot's annual INBOUND conference. I was blown away by the scale of this event.
Listen or watch→Aug 22, 2023Ask Creator Science – when to change strategy, my issue with the term “solopreneur,” dealing with trolls, and a lot more
Instead of doing a guest interview as I typically do, I'm going to do a question and answer.
Listen or watch→Jun 27, 2023Ask Creator Science – starting over, mistakes, delegating, and more
Instead of doing a guest interview as I typically do, I'm going to do a question and answer episode.
Listen or watch→Nov 29, 2022How to build a great community (my appearance on The Learning Culture Podcast)
Recently, I spoke with my friend Andrew Barry on The Learning Culture podcast, and we talked about all things community.
Listen or watch→Nov 10, 2022BONUS: How to reach 10K subscribers and $10K revenue
This is very similar to the calls I host every week inside The Lab! If you want to get this type of support yourself, consider joining us.
Listen or watch→May 24, 2022Ask Creator Science
We have a special episode this week! For the first time, I wanted to do a little listener Q&A episode…which I’m calling a Mailbag!
Listen or watch→