Creating has never been easier – but breaking through the noise has never been harder.
Creator Science teaches creators to build sturdy businesses through observation, experimentation, and iteration.
Luck and virality are unreliable. The creators you admire don’t leave success to chance – they observe trends, experiment, and iterate based on the data.
Everything you publish is an experiment that you can learn from. By developing an experimentality (an experimentation mentality), you can uncover what works for you and engineer lasting success.
Our Beliefs
While most educators in the space teach you to maximize attention, we focus on helping you maximize trust and earn a higher return on the attention you receive.
We believe:
- Trust is the currency of successful creator businesses.
- A sustainable approach beats the burnout of hustle culture.
- Growth comes from experimentation and iteration – not from copying others or chasing trends.
- Sturdy businesses are built on signature products designed specifically for your audience.
- Tomorrow’s creators will succeed by focusing on creating community, not just building an audience.
With this approach, Creator Science has become one of the most trusted voices helping creators turn their content into profitable, scalable businesses.
Our Approach
We believe the only reliable way to grow is through observation, experimentation, and iteration. Unlike shortcuts or one-size-fits-all advice, this process helps you:
- Observe the creator landscape to identify what’s working.
- Discover your unique path through experimentation.
- Build a business that lasts.
- Unlock growth by applying proven, data-driven insights.
We provide more than education – you’ll get practical tools, proven frameworks, and ongoing support to help you achieve lasting success.
Our Offerings
Newsletter
Every Sunday, get experiments, insights, and strategies designed to help you grow your audience, build trust, and boost your income. You can read it in just 10 minutes a week, and 60,000+ creators trust it.
Podcast
Our award-winning podcast features top creators like James Clear, Ali Abdaal, and Tim Urban, plus firsthand experiments and actionable advice. Learn what’s working today—not years ago.
YouTube Channel
With over 112,000 subscribers, our YouTube channel offers behind-the-scenes insights into running a creator business and interviews with top creators like Justin Welsh, Sara Dietschy, and Thomas Frank. Learn how creators are building their audiences today.
Operating System
We've created CreatorHQ, a complete operating system for creators. This all-in-one workspace is designed to save you time, create more content, and drive more revenue. CreatorHQ is built to streamline your workflow and accelerate your success.
CreatorHQ – Complete Operating System
Grow your creator business with an all-in-one workspace designed to save you more time, create more content, and drive more revenue.
Online Courses
Learn platform-specific strategies with courses designed to help you master the skills you need to grow faster and smarter.
Our most popular courses include:
Membership
Join The Lab, a membership community where professional creators experiment and grow together. With limited membership to foster collaboration, The Lab is the go-to place for creators serious about growth.
The Lab – Community for Advanced Creators
Stay at the forefront of what's working and drive more revenue in a unique peer group for full-time creators.
About Jay Clouse
Hi, I’m Jay – founder of Creator Science.
Seven years ago, I left the startup world to build something of my own. In working with a coach, I realized that I was holding onto a limiting belief:
I didn’t believe I was creative.
To disprove this belief, I started writing a newsletter.
And after years of consistent experimentation and iteration, I’ve built a business that’s earned over $2,000,000 – as a creator! My success didn’t come from a single breakthrough moment – it came from small, deliberate steps that compounded over time.
Today, I’m here to help you do the same.
By the Numbers
- $2,000,000+ in creator revenue
- 60,000+ newsletter subscribers
- 2,000,000+ podcast downloads
- 112,000+ YouTube subscribers
- 5,000,000+ YouTube views
- 10+ private investments (including Kit, RightMessage, Maven, Carry, Kick, and Gumroad)
Previously
- 2015: Sold an online ticketing startup.
- 2020: Sold a community to Pat Flynn and Smart Passive Income, where I led the development of membership and community-based programs.
Get in Touch
Have an idea for collaboration? I'm open to conversations about:
- Speaking engagements
- Guesting on your podcasts or YouTube
- Sponsorships
- Advising
- Investing
While I can't respond to every email I receive, I do read most of them.
