Content Strategy
Develop your strategy for content creation – one of the most important aspects of being a creator.
The three we’d read first
Designing Your Content Strategy
One of the earliest and most challenging questions for new creators is choosing which platforms to invest time into. There are tons of options
9 min read→Read secondDesigning Your Premise
As more creators compete for attention, cutting through the noise becomes more difficult. Once you've built an audience, you have the trust
3 min read→Read thirdConsistency vs. Frequency
"Publish consistently" is one of the most repeated pieces of advice in the creator space. There's wisdom to it, but
3 min read→Every essay
Proof of Effort
Why the long route wins when making is free
3 min read→Oct 1, 2026How to Talk to 10,000 People at Once
From a behavioral researcher, bestselling author, and fellow content creator
2 min read→Sep 12, 2026Attention Maximizers vs. Trust Maximizers
The two games creators play (and why you need to choose)
4 min read→Sep 5, 2026Are LinkedIn newsletters the easiest way to grow your list?
An experiment from Circular Economist, Vojtech Vosecky
4 min read→May 24, 2026The Barbell Content Strategy
How I'm thinking about my content strategy in 2026.
6 min read→Feb 8, 2026Midslop
Should you make it? Are you already?
3 min read→Oct 7, 2025Sora and Vibes: We're Being Played With
In case you missed it, in the last two weeks we've been given the "gift" of two new content creation
6 min read→Jul 18, 2025Algorithm-proofing
Why the explosion of AI means the end of easy discovery on social media
4 min read→Jun 20, 2025How to improve your sales copy
I don't claim to be the greatest copywriter. I haven't studied direct response marketing, and I'm a little
3 min read→May 2, 2025Will we feel nostalgia for discovery in the 2020s?
I published a 6-minute voice memo on the podcast this week, sharing a question that's been on my mind: Are we
5 min read→Apr 5, 2025The Value of Attention
Explore the seven spectrums of attention quality that determine your content's true value – and how small shifts can dramatically improve your return on attention, regardless of audience size.
8 min read→Nov 1, 2024The Asset-Creation Business
An important shift in how you view, prioritize, and create new content.
2 min read→Oct 25, 2024"How does podcasting fit into your content ecosystem?"
Examining the state of podcasting in 2024 and how it can best serve the typical creator.
6 min read→Oct 18, 2024Designing Your Premise
As more creators compete for attention, cutting through the noise becomes more difficult. Once you've built an audience, you have the trust
3 min read→Oct 12, 2024The Regret Test
Everything you create should serve the consumer. HOW it serves the consumer may vary – education, entertainment, inspiration, companionship, etc. Each piece of content may
4 min read→Sep 21, 2024"Should I publish my newsletter to my blog?"
📬"I’m struggling with having both a blog and a newsletter. Should I do one or both? It seems like it’s doubling
4 min read→Aug 3, 2024Leverage
Two weeks into being a parent, and I'm thinking a lot about leverage. I'm constantly asking myself two questions: 1.
2 min read→Jul 21, 2024Consistency vs. Frequency
"Publish consistently" is one of the most repeated pieces of advice in the creator space. There's wisdom to it, but
3 min read→Jun 23, 2024Maybe your content isn't the problem
What to consider if your work isn't getting the attention it deserves.
7 min read→Jun 2, 2024When the schedule gets in the way
Social media not only rewards consistency, but frequency. If you're able to publish more on discovery platforms, you'll be rewarded
6 min read→May 26, 2024"For You" feeds are not for you.
Some large creators on X say their reach is down (read the replies): People with big Twitter followings: Is your reach changing? What are
3 min read→Mar 19, 2024Trust over Attention
I've never been great at playing the attention game. I know this is coming from a guy who seems to have a
1 min read→Mar 10, 2024Four LinkedIn Growth Tips for 2024
This past week, I interviewed Richard van der Blom . For the last five years, Richard and his team spent months studying the LinkedIn algorithm
3 min read→Jan 14, 2024Two underutilized email strategies
Most creators I talk to know they should be using email – but they don't want to commit to publishing a newsletter every
3 min read→Nov 26, 2023Public Homework
I remember watching Ship30for30 take Twitter by storm. It seemed like, overnight, Dickie Bush went from a few hundred followers to a few hundred
3 min read→Aug 13, 2023Designing Your Content Strategy
One of the earliest and most challenging questions for new creators is choosing which platforms to invest time into. There are tons of options
9 min read→Jul 16, 2023Is shorter content better?
This week, we celebrated the one-year anniversary of our YouTube channel. In the first year, we've uploaded: * 35 interviews * 2 solo
6 min read→Jul 9, 2023Threads: My Thoughts So Far
On Wednesday, Meta released their first public version of their text-based extension of Instagram, Threads. The internet went pretty wild – I think in
7 min read→Jun 4, 2023Quality vs. Quantity (and why it's not that simple)
People often debate whether you should focus on quality or quantity as a creator. That question presumes an inherent tradeoff between the two. There
6 min read→May 20, 2023Shiny Platform Syndrome
Every now and then, you may feel the pull to start investing time in some new platform that you're not currently active
3 min read→Apr 16, 2023The game within the game (why your growth may be slow)
The fastest way to build an audience is to focus on doing one platform really well. I am absolutely convinced of this. It'
3 min read→Apr 2, 2023Why I rebranded my podcast
This week, I crossed the finish line on a months-long effort to rename my podcast. My podcast (formerly named Creative Elements) is now
10 min read→Sep 3, 2022Taking the long view on short-form video
The year is 2077. You're reflecting on your life, your creative career, and the body of work you're leaving behind.
8 min read→Jul 17, 2022How I launched a YouTube channel
This was a pretty crazy week. This week we launched a brand new YouTube channel with the first-ever VIDEO episode of my podcast,
5 min read→Mar 27, 2022How to be more prolific
You may have heard this quote about creatives: "Painters love to paint. Writers love having written." The joke is that writing is
2 min read→Feb 20, 202211 lessons from five years of writing an email newsletter
I had a little bit of a special milestone this week. Creative Companion, which has been the backbone of my entire business for nearly
6 min read→Episodes about Content Strategy
Kallaway’s EXACT System For Going Viral (Almost Every Time)
Meet Kallaway, the creator behind the Kallaway Marketing channel and the founder of Sandcastles — an AI research tool that helps creators find and validate viral video topics before they ever hit record.
Listen or watch→Apr 28, 2026Riley Brown — The AI Content Creator Who Doesn’t Write With AI
Riley Brown posted the first TikTok video about ChatGPT the day it launched. It got 20 million views and took him from zero to 200K followers in less than two weeks. Since then, he's built an audience of 1.
Listen or watch→Mar 17, 2026Joy Sullivan — How She Built A Living As A Writer On Instagram and Substack
Joy Sullivan is a Portland-based poet who quit her corporate job mid-pandemic and built a thriving creative business through writing carousels on Instagram (115K followers), her Substack "Necessary Salt" (23K subscribers), and a 250-member paid writing community called Sustenance on Circle.
Listen or watch→Feb 10, 202612 Ways To Stand Out In 2026
The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore.
Listen or watch→Sep 23, 2025From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)
Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade.
Listen or watch→Sep 9, 2025How to create a scrappy industry report that elevates your brand | Jeremy Enns
Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth.
Listen or watch→Jul 15, 2025Colin & Samir on the future of their channel and the creator economy
Colin and Samir, the most influential duo in the creator economy, on how to build a YouTube channel that stands the test of time.
Listen or watch→May 7, 2025Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months.
Listen or watch→Nov 1, 2024An alternative to the content treadmill [Voice Memo]
What if you didn't need to create more short-form content?
Listen or watch→Oct 25, 2024If I can stop ONE person from making this mistake, I'll be happy [Voice Memo]
Don't drain your battery with vanishing content.
Listen or watch→Sep 3, 2024Paddy Galloway – How he makes any niche go viral
Paddy Galloway is arguably the world's best YouTube strategist. With more than 10 years of experience and 10 billion views generated, Paddy is one of the most respected YouTube authorities on the planet.
Listen or watch→Jun 25, 2024Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
Listen or watch→Jun 18, 2024Ask Creator Science – When to give up, how often to publish, developing interest in YOU, and where to find leverage
My friend and YouTube editor Conor Conaboy joins me to answer your questions about content strategy: when to give up, how often to publish, and more.
Listen or watch→Apr 9, 2024Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.
Listen or watch→Mar 23, 2024Ask Creator Science – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.
I’m joined by my producer Conor to answer your burning questions.
Listen or watch→Mar 5, 2024Thomas Frank – How to build a successful tutorial channel.
Thomas Frank is known as THE guy teaching Notion on his channel, Thomas Frank Explains.
Listen or watch→Jan 9, 2024Chris Hutchins – A master of podcast growth and building relationships.
Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune.
Listen or watch→Nov 7, 2023Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019.
Listen or watch→Oct 10, 2023Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
Jenny Hoyos averages 10 million views per video. A masterclass on YouTube Shorts — hooks, structure, retention and why her videos travel.
Listen or watch→Sep 12, 2023Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
Jon Youshaei is a former YouTube and Instagram employee and host of the Created podcast.
Listen or watch→Aug 29, 2023George Blackman – How to script your videos like Ali Abdaal and Ed from Film Booth.
George Blackman is a scriptwriting consultant for top YouTubers.
Listen or watch→Jul 25, 2023Phill Agnew - The psychology MrBeast uses to hook you
Phill Agnew, host of Nudge, on the behavioral science behind MrBeast’s hooks — and how any creator can use the same psychology ethically.
Listen or watch→Jul 4, 2023Ed from Film Booth — The Most Entertaining Educator on YouTube?
Ed Lawrence, creator of Film Booth, on how he teaches YouTube growth without being boring — production, packaging and what most educators get wrong.
Listen or watch→Jun 13, 2023Paddy Galloway – The most sought-after YouTube consultant on the planet
Clients include MrBeast, Jesser, Ryan Trahan, and Noah Kagan
Listen or watch→May 30, 2023Jamie Rawsthorne – How to steal an idea (and get millions of views)
Jamie Rawsthorne is the former half of the Zac and Jay show and current Youtube advisor to clients like Codie Sanchez and Morning Brew
Listen or watch→Feb 7, 2023Kevin Parry – How he goes viral on EVERY platform
Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions!
Listen or watch→Dec 13, 2022Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube
Streamy-winning editor Hayden Hillier-Smith (Logan Paul, Sam & Colby) on editing like an artist, retention, and where YouTube is going next.
Listen or watch→Nov 8, 2022Jake Thomas – How to write great YouTube titles
Jake Thomas of Creator Hooks on the psychology behind YouTube titles that get clicked — the patterns, the mistakes, and how to test your own.
Listen or watch→Sep 13, 2022Josh Spector – Driving action with a daily newsletter and providing Transformation for your audience
Josh Spector is a marketing and business consultant who writes For The Interested, a newsletter for creative entrepreneurs with more than 20,000 subscribers.
Listen or watch→Aug 9, 2022Thomas Frank – Getting nerdy about YouTube and why he created a second channel
Thomas is a YouTuber, podcaster, and author who helps people become more capable and productive.
Listen or watch→Jul 26, 2022Polina Marinova Pompliano – How "The Internet's Biographer" writes great profiles
Polina Pompliano is the author of The Profile, which studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more.
Listen or watch→Jul 13, 2022BIG Announcement: We're on YouTube!
Why we decided to make Creative Elements a video show.
Listen or watch→Mar 8, 2022Ann Handley – How to make your voice a differentiator in your work
Ann Handley is a writer, digital marketing pioneer, and author of the Wall Street Journal bestsellers Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Custome
Listen or watch→Jan 6, 2022[BONUS] Resonance Revisited with Jay Acunzo on Unthinkable
I recently started a mini-series of episodes on the show called Jay-Talking with my friend Jay Acunzo.
Listen or watch→Oct 26, 2021Andy J. Pizza – Writing with pictures and developing your taste
Sometimes he uses pictures. Like in his kid’s books, comics, and client work for the likes of The New York Times, Apple, or Nickelodeon.
Listen or watch→Feb 16, 2021Jess Cordova Kramer and Stephanie Wittels Wachs of Lemonada Media
Jessica Cordova Kramer and Stephanie Wittels Wachs are the co-creators of Lemonada Media, a podcast network that shares the unfiltered version of the human experience.
Listen or watch→Jan 19, 2021Tim Urban – Why the author of Wait But Why focuses on quality over consistency
Tim Urban is the writer of the blog Wait But Why. Tim writes about topics including artificial intelligence, brain-computer interfaces, alien life, the size of the universe, and more.
Listen or watch→Nov 17, 2020Brian Clark – A content marketing pioneer talks about its evolution
Brian Clark is founder of the pioneering content marketing website Copyblogger, the personal growth newsletter Further, and Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.
Listen or watch→Sep 22, 2020Ryan Robinson – How to write blog posts that rank on page one of search results
Ryan Robinson is a full-time blogger, podcaster and content marketing consultant. His blog teaches people how to start a blog and grow a profitable side business.
Listen or watch→Jul 21, 2020Jude Brewer – Publishing, performing, becoming a producer, and adapting stories for different formats
Jude Brewer is an American author, producer, and podcast host. Jude's writing has appeared in both the US and the UK through various lit journals, anthologies, and short films.
Listen or watch→Mar 31, 2020James Clear – Habits, research, and how to create A+ work from a New York Times best selling author
James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His book sold over 1 million copies in its first 12 months and received a ton of critical acclaim.
Listen or watch→