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143 essays since 2021, newest first. Filter by topic, or search for something specific.

202614 essays

Oct 9How To Connect With AnyoneAudience Building9 min Oct 1How to Talk to 10,000 People at OnceContent Strategy2 min Sep 12Attention Maximizers vs. Trust MaximizersContent Strategy4 min Sep 5Are LinkedIn newsletters the easiest way to grow your list?Audience Building4 min Jul 19Single-serving effort is why the Red Queen is going to catch youBusiness Strategy3 min May 24The Barbell Content StrategyContent Strategy6 min Apr 18Why people aren't buying (and how to fix it)Monetization5 min Mar 21"You give better advice than you take."Mindset6 min Mar 14Shared Experiences (And Why You Should Invest In Them)Monetization4 min Feb 28Vibe Coding: Opportunity or Distraction?Business Strategy3 min Feb 8MidslopContent Strategy3 min Feb 1AI-rbitrageBusiness Strategy4 min Jan 9Experiment: Cohort to Membership SalesMonetization4 min Jan 42025 Year In ReviewBehind The Scenes22 min

202516 essays

Oct 7Sora and Vibes: We're Being Played WithContent Strategy6 min Sep 7Slingshot SeasonBusiness Strategy5 min Jul 18Algorithm-proofingContent Strategy4 min Jun 20How to improve your sales copyMonetization3 min May 2Will we feel nostalgia for discovery in the 2020s?Content Strategy5 min Apr 26When emotions get in the wayMindset2 min Apr 18Gumroad buys Small Bets – was it a good deal?Monetization9 min Apr 5The Value of AttentionContent Strategy8 min Mar 22Push the Pace, Sustain the StandardMindset4 min Mar 15Pricing for MembershipsMonetization3 min Mar 7A lesson from basketball's 3-point lineMindset2 min Feb 21Getting your audience to their destinationMonetization3 min Feb 8"How should I validate product ideas?"Monetization3 min Feb 1Low-Cost ExperimentsMindset3 min Jan 18Enthusiasm Generates MomentumMindset2 min Jan 42024 Year in ReviewBehind The Scenes22 min

202442 essays

Dec 28Goals, Non-Goals, and Anti-GoalsProcess & Operations6 min Dec 22PacingProcess & Operations2 min Dec 7Building Better Community ProductsMonetization4 min Nov 23Why most digital products fail (and we're to blame)Monetization4 min Nov 9How I Manage Shiny Object SyndromeProcess & Operations4 min Nov 1The Asset-Creation BusinessContent Strategy2 min Oct 25"How does podcasting fit into your content ecosystem?"Content Strategy6 min Oct 18Designing Your PremiseContent Strategy3 min Oct 12The Regret TestContent Strategy4 min Sep 21"Should I publish my newsletter to my blog?"Content Strategy4 min Sep 14Why you need a Signature ProductMonetization6 min Sep 7What if you couldn't reach anyone new?Audience Building2 min Aug 23How I'd start today (if Creator Science didn't exist)Business Strategy8 min Aug 17Solving the Cobbler ProblemMindset3 min Aug 8"Should I sell a course, coaching program, or both?"Monetization4 min Aug 3"What does paternity leave look like for a creator?"Process & Operations1 min Aug 3LeverageProcess & Operations2 min Jul 28"How do I go from clients to full-time creator?"Monetization2 min Jul 21Consistency vs. FrequencyContent Strategy3 min Jun 30More, better, newMonetization3 min Jun 23Maybe your content isn't the problemContent Strategy7 min Jun 20When to quitMindset2 min Jun 8Return On Attention (ROA)Monetization2 min Jun 2When the schedule gets in the wayContent Strategy6 min May 26"For You" feeds are not for you.Content Strategy3 min May 12The Secret to Word of MouthAudience Building4 min May 5How to build better sales pagesMonetization3 min Apr 21Why you should ask your customers why they DIDN'T buyMonetization2 min Apr 7RIP Followers?Audience Building4 min Apr 2Why I'm investing in IRL eventsMonetization4 min Mar 31"How do you choose what products to build?"Monetization3 min Mar 31Designing Your Product StrategyMonetization3 min Mar 26"When should you start a membership?"Monetization2 min Mar 19Trust over AttentionContent Strategy1 min Mar 17Platinum HandcuffsMonetization4 min Mar 10Four LinkedIn Growth Tips for 2024Audience Building3 min Feb 18What a Harvard Psychiatrist says about burnout and performanceMindset6 min Feb 11Creating Magical ExperiencesMonetization4 min Feb 4The Pendulum: How To Get Ahead of TrendsBusiness Strategy4 min Jan 28Indifference is the enemyAudience Building5 min Jan 14Two underutilized email strategiesAudience Building3 min Jan 7The magic of email-based coursesAudience Building4 min

202325 essays

Nov 26Public HomeworkAudience Building3 min Nov 12Evergreen vs. LaunchesMonetization4 min Nov 5The Audience Trust BatteryMonetization4 min Oct 1Association: The Secret to Organic GrowthAudience Building6 min Aug 27How To Keep GoingMindset5 min Aug 13Designing Your Content StrategyContent Strategy9 min Jul 30Optimism – Your Secret WeaponMindset3 min Jul 23The magic of pricing tiersMonetization4 min Jul 16Is shorter content better?Content Strategy6 min Jul 9Threads: My Thoughts So FarContent Strategy7 min Jun 25ExperimentalityMindset6 min Jun 4Quality vs. Quantity (and why it's not that simple)Content Strategy6 min May 20Shiny Platform SyndromeContent Strategy3 min May 14Artist vs. EntrepreneurMindset2 min May 7The art of efficiencyProcess & Operations5 min Apr 30The five stages of being a creatorBusiness Strategy5 min Apr 23When to start monetizingMonetization7 min Apr 16The game within the game (why your growth may be slow)Content Strategy3 min Apr 9Attention RetentionAudience Building1 min Apr 2Why I rebranded my podcastContent Strategy10 min Mar 5Results from my February Email Growth ExperimentAudience Building8 min Feb 19How to find your niche (and why the typical advice is bad)Business Strategy11 min Feb 4Which name to create behind? Your name vs. project nameBusiness Strategy6 min Jan 15You're getting disqualified.Monetization3 min Jan 1How to become a professional creator – the PARTS model.Business Strategy13 min

202245 essays

Dec 11What if you're not an expert?Mindset3 min Dec 3Less time worrying about AI and more time honing your Point Of ViewBusiness Strategy5 min Nov 19Become platform-resilient as a Sovereign CreatorBusiness Strategy7 min Nov 12How to build an online courseMonetization9 min Oct 23RestraintMindset2 min Oct 16September Income Report – how I make and spend my moneyBusiness Strategy14 min Oct 9Creator-educators: the true opportunity of the creator economyBusiness Strategy12 min Oct 1How to look more legitimateBusiness Strategy15 min Sep 24Your business as a machineProcess & Operations8 min Sep 17Why (and how) I designed my community to stay smallMonetization14 min Sep 9How to be consistentProcess & Operations16 min Sep 3Taking the long view on short-form videoContent Strategy8 min Aug 27What game are you playing?Business Strategy12 min Aug 21How would someone else run your creator business?Mindset4 min Aug 14Hit the roadAudience Building5 min Aug 7Behind the rebrandBusiness Strategy14 min Jul 31Creator ScientistsMindset3 min Jul 24Earned insightBusiness Strategy4 min Jul 17How I launched a YouTube channelContent Strategy5 min Jul 10How to find tractionBusiness Strategy3 min Jul 3Is Twitter engagement taking a nosedive?Audience Building2 min Jun 25Your Art vs. Your EgoMindset3 min Jun 4Become a trusted sourceBusiness Strategy3 min May 29The best teachers are studentsMindset3 min May 22Quality and BeliefMindset4 min May 15Six lessons from Tiago Forte and Building a Second BrainAudience Building4 min May 8What is your American Idol story?Business Strategy3 min May 1Five audience growth strategies for creatorsAudience Building4 min Apr 28The Lab – Private Membership for Advanced CreatorsProducts1 min Apr 27CreatorHQ – Complete Operating System for CreatorsProducts1 min Apr 24Two traits of successful creatorsMindset4 min Apr 3Are you building a Skyscraper or a Strip Mall?Business Strategy6 min Mar 27How to be more prolificProcess & Operations2 min Mar 18Introducing the Creative Companion ClubMonetization5 min Mar 13How to grow an email newsletterAudience Building7 min Mar 6Online community-building predictions 🔮Monetization6 min Feb 27Permission to be badMindset2 min Feb 2011 lessons from five years of writing an email newsletterContent Strategy6 min Feb 12What is it for?Business Strategy3 min Jan 28Lead magnets that actually workAudience Building3 min Jan 24Who are you becoming?Mindset3 min Jan 16Cultivating a Revenue OceanMonetization3 min Jan 15Creative Independence vs. Financial IndependenceMindset4 min Jan 15Your creator brandBusiness Strategy1 min Jan 9Making better decisionsMindset3 min

20211 essay

Sep 19What will your luck look like?Mindset2 min