Founder of Creator Science
Jay Clouse
I'm the founder of Creator Science. Through its newsletter, podcast, membership, and YouTube channel, Creator Science helps you become a smarter creator.
The most-read essays
How to find your niche (and why the typical advice is bad)
When someone subscribes to Creator Science, they get an email from me with one simple question: If I were to dedicate the next issue
11 min read→Most readHow to become a professional creator – the PARTS model.
After hundreds of interviews with professional creators on the podcast, I've developed a powerful sense of how creators go beyond making things
13 min read→Most readYour creator brand
I've never liked the idea of a “personal brand.” It provides an intuitive understanding that we want to get across, but I&
1 min read→Latest essays
Proof of Effort
Why the long route wins when making is free
3 min read→Sep 12, 2026Attention Maximizers vs. Trust Maximizers
The two games creators play (and why you need to choose)
4 min read→Sep 5, 2026Are LinkedIn newsletters the easiest way to grow your list?
An experiment from Circular Economist, Vojtech Vosecky
4 min read→Jul 19, 2026Single-serving effort is why the Red Queen is going to catch you
Here's what to do instead
3 min read→May 24, 2026The Barbell Content Strategy
How I'm thinking about my content strategy in 2026.
6 min read→Apr 18, 2026Why people aren't buying (and how to fix it)
The world is changing. Are you staying the same?
5 min read→Mar 21, 2026"You give better advice than you take."
The brutal honesty of my AI identifying my blind spots.
6 min read→Mar 14, 2026Shared Experiences (And Why You Should Invest In Them)
The opportunity hiding in plain sight for many content creators
4 min read→Feb 28, 2026Vibe Coding: Opportunity or Distraction?
To find out, I asked one of the godfathers of SaaS.
3 min read→Latest episodes
How Dorie Clark gained 500K+ Instagram followers in 5 months
My guest is Dorie Clark, a Wall Street Journal bestselling author, 4-time Thinkers50 honoree as one of the world's top business thinkers, and longtime faculty member at Duke and Columbia Business Schools.
Listen or watch→Oct 13, 2026His EXACT System For Writing Scripts With AI — Former Ali Abdaal Scriptwriter, George Blackman
My guest is George Blackman, a YouTube scriptwriter who got his start writing full-time for Ali Abdaal and has since written scripts for creators from 30,000 to over 10 million subscribers.
Listen or watch→Oct 6, 2026Earning $300K+ Per Year Without Social Media | Jessica Lackey's Relationship-First Approach
My guest is Jessica Lackey, founder of Deeper Foundations and author of Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works. She helps coaches, consultants, and service providers build expert-led businesses on strong foundations.
Listen or watch→