Courses
Every essay
The magic of pricing tiers
It's probably safe to assume that you'd be happy if you were able to increase your revenue. But I find
4 min read→Nov 12, 2022How to build an online course
On September 17, I launched the presale page for my newest course, Build A Beloved Membership. On November 12, I finished building the course.
9 min read→Episodes about Courses
Breaking Down Our $101,666 Launch: The Mechanics And Lessons Learned From Our Virtual Summit
Our first-ever 6-figure launch started with a cold email I didn’t respond to. Twice. The third time, I wrote back. A few months later, we ran a 3-day free virtual summit that drove $101,666 in revenue — with a $78,400 margin.
Listen or watch→Jun 28, 2026I want to help you build a membership in July. (limited time opportunity)
For the first time ever, I'm teaching my most popular course, Build A Beloved Membership, live over four weeks. You'll learn the exact approach I've taken to building The Lab to a ~$500K/year membership.
Listen or watch→Apr 30, 2025Mark Shust – Will AI kill our course businesses?
Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy.
Listen or watch→Jan 17, 2025OK I have some thoughts on AI (and its impact on creator-educators) [Voice Memo]
Why I'm prioritizing memberships more than ever
Listen or watch→Nov 12, 2024Jonny Miller – $800,000+ from six cohorts of his signature course
Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years.
Listen or watch→Jun 25, 2024Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
Listen or watch→Mar 12, 2024Amy Porterfield – Her step-by-step process for MASSIVE product launches.
Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.
Listen or watch→Aug 1, 2023Kieran Drew – Behind-the-scenes of a $142,000 course launch
Kieran Drew is an ex-dentist who quit dentistry to learn writing, and now that is what he is teaching others as well.
Listen or watch→Feb 28, 2023How Brennan Dunn is Designing and Pricing His New Course Product
Brennan Dunn is a friend and a man of many skills and accomplishments – he’s a writer, marketer, developer, and even designer.
Listen or watch→Jan 24, 2023Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
Mariah Coz teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
Listen or watch→Dec 6, 2022Neville Medhora – Making millions with remarkable copywriting
Neville Medhora is the creator of Copywriting Course and SwipeFile.com
Listen or watch→Nov 15, 2022Kayse Morris – from government assistance to multimillion dollar membership
Kayse Morris is the creator of The CEO Teacher and has helped thousands of other teachers break through the classroom glass ceiling.
Listen or watch→Oct 18, 2022Pat Flynn and Matt Gartland – Courses, community, and the future of education
Pat and Matt lead Smart Passive Income, a trailblazer in the entrepreneurial space, developing state-of-the-art content, training, and resources to help you launch and grow your online business.
Listen or watch→Aug 23, 2022Kat Norton aka Miss Excel – Engineering virality and earning more than $100,000 in a single day
Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions.
Listen or watch→May 31, 2022Daphne Gomez – Leaning into rapid growth and finding rapid growth on Instagram
Daphne Gomez is the creator of Teacher Career Coach. She is a former teacher turned instructional designer, podcaster, and career coach.
Listen or watch→May 10, 2022Tiago Forte – How Building a Second Brain went from public rant to thriving cohort-based course
Tiago Forte is the creator of Building a Second Brain. Tiago has spent more than 10 years researching and personally experimenting with a new way of organizing our digital lives and improving our productivity as creative professionals.
Listen or watch→Mar 22, 2022Josh Hall – from freelance web design to professional creator earning $300K/year
Josh Hall is a YouTuber, course creator, and web design coach specializing in WordPress and Divi. Josh helps people build and scale 6-figure, work-from-home web design businesses.
Listen or watch→Feb 8, 2022Wes Kao – Should you teach a cohort-based course?
Wes Kao is co-founder of Maven, the first platform for cohort-based courses. Maven helps creators build a cohort-based course and deliver an incredible student experience at scale.
Listen or watch→Nov 2, 2021Marie Poulin – Earning $40,000 per month as a course creator
Marie Poulin is the creator of Notion Mastery. Marie helps ambitious business owners design their life and business systems, so they can make space for growth.
Listen or watch→Apr 27, 2021Corbett Barr – Why this pioneering digital creator is rebooting his entire online identity
Corbett Barr is the creator of Fizzle, a membership combining courses, podcasts, and community for creators.
Listen or watch→Apr 6, 2021Dickie Bush – Building an audience, product, and community in less than one year
Dickie Bush is a macro investor and the creator of Ship 30 for 30, a community of writers developing a writing habit in 30 days.
Listen or watch→Oct 27, 2020Sahil Lavingia – Gumroad and the evolution of online creators
Sahil Lavingia is the founder and CEO of Gumroad. Gumroad is an online platform that facilitates the sale of products by creators directly to consumers.
Listen or watch→Sep 29, 2020Ran Segall – How a freelance designer's YouTube hobby paved the way to becoming an educator
Ran Segall is the creator of Flux Academy. Previous to Flux, Ran was a freelance designer with nearly 20 years of experience.
Listen or watch→Sep 8, 2020Tiffany Aliche, The Budgetnista – Paying off debt, saving for retirement, weathering a recession, and building wealth
Tiffany "The Budgetnista" Aliche is an author, speaker, and founder of the Live Richer Academy.
Listen or watch→Jul 14, 2020Puno – Finding freelance clients, managing your time, building a business to support your lifestyle, and creating exceptional courses.
Puno is a web designer and digital entrepreneur. She is the Founder of ilovecreatives, a platform connecting and edu-taining creatives living that slashie life.
Listen or watch→Jun 23, 2020Cat Coquillette – Leaving the agency world, selling art online, art licensing, and being a digital nomad
Cat Coquillette (CatCoq) is a location-independent artist and designer. Her work is most known for its bright pops of color, vibrant typography, and a blend of hand-painted brushwork and clean vector illustration.
Listen or watch→