Business Strategy
Learn the fundamentals of how to think about your creator business.
Every essay
How To Connect With Anyone
Even if you have a small audience.
9 min read→Jul 19, 2026Single-serving effort is why the Red Queen is going to catch you
Here's what to do instead
3 min read→Apr 18, 2026Why people aren't buying (and how to fix it)
The world is changing. Are you staying the same?
5 min read→Feb 28, 2026Vibe Coding: Opportunity or Distraction?
To find out, I asked one of the godfathers of SaaS.
3 min read→Feb 1, 2026AI-rbitrage
A cautionary tale of acting from a place of FOMO.
4 min read→Jan 4, 20262025 Year In Review
Inside one of my toughest (maybe most important?) years as a creator.
22 min read→Sep 7, 2025Slingshot Season
A peek into my plan to move forward by first stepping backward.
5 min read→Jan 4, 20252024 Year in Review
The good, the bad, and the honest.
22 min read→Dec 28, 2024Goals, Non-Goals, and Anti-Goals
How to strengthen your goal setting process.
6 min read→Sep 14, 2024Why you need a Signature Product
I hear many creators talk about their goal of creating multiple revenue streams to "diversify their income." This usually comes from wanting
6 min read→Sep 7, 2024What if you couldn't reach anyone new?
I spend a lot of time creating new content – and I'd bet you do, too. What will I post on LinkedIn today?
2 min read→Aug 23, 2024How I'd start today (if Creator Science didn't exist)
I received two similar questions from readers: 📬"If you were starting your business now. What are 3 things you would do? And 3
8 min read→Aug 3, 2024Leverage
Two weeks into being a parent, and I'm thinking a lot about leverage. I'm constantly asking myself two questions: 1.
2 min read→Jun 30, 2024More, better, new
A simple, three-part framework for getting new customers.
3 min read→Apr 2, 2024Why I'm investing in IRL events
I've been thinking about events a lot. Technology has given us the (awesome) ability to reach people all over the world. But
4 min read→Mar 19, 2024Trust over Attention
I've never been great at playing the attention game. I know this is coming from a guy who seems to have a
1 min read→Feb 4, 2024The Pendulum: How To Get Ahead of Trends
Things come into style and things go out of style. It's true for fashion, baby names, and even content creation. Before Casey
4 min read→Oct 1, 2023Association: The Secret to Organic Growth
You're trying to build an audience. So you publish content designed to provide value to the viewer. And you publish... And you
6 min read→Apr 30, 2023The five stages of being a creator
Every creator's journey is unique. But it's helpful to understand where you may be on your journey so that you
5 min read→Feb 19, 2023How to find your niche (and why the typical advice is bad)
When someone subscribes to Creator Science, they get an email from me with one simple question: If I were to dedicate the next issue
11 min read→Feb 4, 2023Which name to create behind? Your name vs. project name
One of the most common questions I hear from creators is whether they should build their creator brand behind their name, or behind a
6 min read→Jan 1, 2023How to become a professional creator – the PARTS model.
After hundreds of interviews with professional creators on the podcast, I've developed a powerful sense of how creators go beyond making things
13 min read→Dec 3, 2022Less time worrying about AI and more time honing your Point Of View
The internet was on fire this week talking about ChatGPT – an interactive artificial intelligence application from OpenAI. The application accepts text-based prompts and
5 min read→Nov 19, 2022Become platform-resilient as a Sovereign Creator
It's been a wild week on Twitter. On Thursday evening, basically every trending topic was along the lines of "#RIPTwitter"
7 min read→Oct 16, 2022September Income Report – how I make and spend my money
Financial literacy is one of the most important aspects of being a professional creator. But, unfortunately, there isn't a whole lot of
14 min read→Oct 9, 2022Creator-educators: the true opportunity of the creator economy
Ever since the term "creator economy" was coined, I've resisted it. I care about the creator opportunity. I care about
12 min read→Oct 1, 2022How to look more legitimate
It's commonly accepted that we buy from people who we know, like, and trust. And as creators, we spend a LOT of
15 min read→Sep 24, 2022Your business as a machine
As a creator, it's easy to build your business in such a way that it feels difficult or even impossible to take
8 min read→Aug 27, 2022What game are you playing?
In a recent interview with Justin Welsh, we spent a good amount of time talking about how (and why) business can be thought of
12 min read→Aug 7, 2022Behind the rebrand
Last week, I unveiled the new brand of my business and this newsletter. Previously known as Creative Companion, I made the transition to the
14 min read→Jul 24, 2022Earned insight
Every week, I'm meeting and interviewing new creators. And as I dig into their stories, one of the most fascinating aspects I
4 min read→Jul 10, 2022How to find traction
Creators I talk to are often chasing "growth." I get it – I chase it too. But the problem with "growth"
3 min read→Jun 4, 2022Become a trusted source
Over the last couple of years, I've done quite a bit of podcast guesting. And on a lot of those shows, the
3 min read→May 8, 2022What is your American Idol story?
I watch more American Idol than you may expect for a man in his 30s. Mallory got me into it when we started dating
3 min read→Apr 24, 2022Two traits of successful creators
The more I embrace my mission of helping people become professional creators, the more I find myself being more brutally honest. Because here'
4 min read→Apr 3, 2022Are you building a Skyscraper or a Strip Mall?
I was reflecting this week on some of the big decisions I've made in my business over the last 3-6 months
6 min read→Feb 12, 2022What is it for?
I've been on a real "work smarter not harder" kick lately. It's part puppy, part privilege, part years
3 min read→Jan 15, 2022Your creator brand
I've never liked the idea of a “personal brand.” It provides an intuitive understanding that we want to get across, but I&
1 min read→Episodes about Business Strategy
Earning $300K+ Per Year Without Social Media | Jessica Lackey's Relationship-First Approach
My guest is Jessica Lackey, founder of Deeper Foundations and author of Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works. She helps coaches, consultants, and service providers build expert-led businesses on strong foundations.
Listen or watch→Sep 15, 2026The $9/month membership earning more than $500k/year AND buying Smart Passive Income — Pt. 2 featuring Liz Wilcox
My guest is Liz Wilcox, the creator behind Email Marketing Membership — a $9/month newsletter template subscription she’s kept at the same price for six years, that now generates close to half a million dollars a year.
Listen or watch→Sep 8, 2026Selling Smart Passive Income (And What We Can Learn From It) — Pt. 1 featuring Pat Flynn and Matt Gartland
This week I’m joined by two longtime friends — Pat Flynn and Matt Gartland.
Listen or watch→Jun 9, 2026Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back
Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you?
Listen or watch→May 5, 2026Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years.
Sam Vander Wielen is an attorney turned entrepreneur who built the go-to legal template shop for online businesses.
Listen or watch→Mar 26, 20269 Things I'm Doing Differently in My Business
Nearing the end of Q1, I've been doing a lot of reflection on where the creator economy is heading, and where I want to take Creator Science.
Listen or watch→Jul 5, 2025Before you do that new thing [Voice Memo]
Before you do that new thing: a short voice memo in pursuit of elegance.
Listen or watch→Apr 8, 2025One of my favorite questions for finding clarity
I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas.
Listen or watch→Jan 14, 2025Rachel Botsman – Trust expert on how you can earn trust with your audience
Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages.
Listen or watch→Jan 7, 2025Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas
Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business.
Listen or watch→Oct 15, 2024Are you missing one of these three key ingredients? [Voice Memo]
Are you missing one of these three key ingredients: legible, compelling, and differentiated?
Listen or watch→Oct 4, 2024A hidden opportunity that can give you an edge [Voice Memo]
Why you should focus on customer onboarding.
Listen or watch→Aug 27, 2024How I’d approach hosting in-person events
This week, I’m sharing a recent conversation with Justin Moore, a friend of the podcast. Justin has been on the show several times, most recently in May.
Listen or watch→Aug 20, 2024How I’d Start Today (If Creator Science Didn’t Exist)
This episode is inspired by two questions from show listeners. If I were starting over today and building Creator Science was not an option or did not exist, what would I do? That is what I seek to share with you today.
Listen or watch→Jul 23, 2024Mid-Year Review: Goal progress, revenue, audience growth, and changes to my approach
We are halfway through the year. We have passed the six-month mark of 2024, and I thought this was a perfect opportunity to reflect on the first six months of the year personally and encourage you to do the same.
Listen or watch→Jul 2, 2024Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few.
Listen or watch→Jun 13, 2024How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)
Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever.
Listen or watch→May 21, 2024An honest conversation with my friend, Justin Moore (live from CEX)
Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic.
Listen or watch→Oct 17, 2023Alexandra Watkins – How to invent a GREAT brand name.
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
Listen or watch→May 9, 2023Kevin Espiritu – How Epic Gardening went from a blog to a video empire.
Epic Gardening has 2.5 million subscribers and nearly 300 million views on YouTube alone.
Listen or watch→Mar 29, 2022Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit
Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.
Listen or watch→Jun 15, 2021Ryan Hawk – How a top podcaster approaches outreach, interviewing, and prioritizing new projects
Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.”
Listen or watch→Dec 15, 2020Ali Abdaal – Making a living as a part-time YouTuber
Ali Abdaal is a Cambridge University medicine graduate, now working as a junior doctor in the UK's National Health Service (NHS). He started making YouTube videos in his final year of medical school at Cambridge University in the summer of 2017.
Listen or watch→Dec 8, 2020Matt Ragland – Becoming a full time YouTube creator after 10 years of side hustling
Matt Ragland is an independent creator. His YouTube channel showcases videos on the Bullet Journal process, productivity, and time management.
Listen or watch→Sep 1, 2020Kwame Christian – How an expert negotiator thinks strategically about expanding his reach
Kwame Christian is one of the foremost experts in the field of negotiation and conflict resolution.
Listen or watch→Aug 25, 2020Pat Flynn and Matt Gartland – Why Pat acquired a Matt's agency in order to grow Smart Passive Income
Pat Flynn and Matt Gartland are the partners behind Smart Passive Income (SPI). Smart Passive Income is a media company elevating entrepreneurs to within reach of their dreams.
Listen or watch→Aug 4, 2020Miles Beckler – Affiliate marketing, building an audience, earning trust, and making money online
Miles Beckler is an internet marketer. In 2009, he and his wife Melanie started a website about mindfulness and meditation, and that site now receives over 8M visitors per year.
Listen or watch→May 26, 2020Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever.
Amy Landino is the creator of the award-winning series AmyTV and author of the best-selling book Vlog Like a Boss; How to Kill It Online With Video Blogging.
Listen or watch→Apr 28, 2020Grant Baldwin – Having a professional work ethic, getting clear on your message, and how to get paid to speak
Grant Baldwin is the creator of The Speaker Lab and author of The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform.
Listen or watch→Mar 24, 2020Seth Godin – Art, freelancing, building a personal brand, and the problem with being authentic
Seth Godin is one of the most prolific writers on the planet. He is also a perfect example of the new model for creators made possible by the internet.
Listen or watch→