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Traction Plan

A systematic approach to building an audience that knows, likes, and trusts you. Not another course to watch: a plan you build, one step at a time, with a coach who reads every answer.

  • Get clear on who it’s for, what you promise them, and the premise you want to own.
  • Pick your medium, your platforms, and a rhythm that fits your real week.
  • Leave with a written plan and your first month on the calendar.
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A preview

Not a course you watch. A plan you work out with us.

A course gives everyone the same videos and leaves the hard part, applying it, to you. Traction Plan does it the other way round. Every step is a short conversation with Tubey, our coach: he reads what you wrote, asks the one question that sharpens it, and offers an edit in your own words. Take it, push back, or lock it in.

Tubey isn’t a generic chatbot. He’s trained on what we’ve learned the hard way:

  • 220+
    Podcast conversationsYears of interviewing the creators who made it work, and the specific moves that did it.
  • 500+
    Creators in The LabWhat stalls real people, and what gets them unstuck, from years of working alongside them.
  • 500+
    Essays from JayThe essays, frameworks, and rules of thumb Creator Science is built on, applied to your answers.
Your turn · Your promise

I help new parents with sleep.

Which parents, and what does “help” look like at 3am? What’s the first night that goes differently?

Parents of 4 to 12 month olds. The first win is a baby who goes down without an hour of rocking.

A suggested editI help parents of babies under one get them to sleep without the hour of rocking.Names the parent, the baby, and the first night that changes.
Lock it inWorkshop this
How it works

Four parts, one plan

Each step teaches one idea, you apply it to your own work, and Tubey workshops your answer with you until it’s sharp. You finish with a plan, not a certificate.

  1. Part 1

    Clarity

    Who you serve, what you promise them, and the premise you want to own.

  2. Part 2

    Brand

    The name you’ll build behind, and the proof that makes people take you seriously.

  3. Part 3

    Strategy

    Your goals, your medium and format, the platforms to focus on, and a rhythm that fits your week.

  4. Part 4

    Traction

    Your cadence, your ramp, and your first 30 days of putting the plan to work.

  5. Free to join

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Every lesson, and every piece of Tubey’s coaching, comes from the same place: 220+ podcast interviews, 500+ Lab members, and the Creator Science essays.

Jay Clouse

From Jay ClouseFounder of Creator Science. Traction Plan is the process I wish I’d had when I started: the questions in the right order, with someone to think them through with.