Events
Every essay
Episodes about Events
Breaking Down Our $101,666 Launch: The Mechanics And Lessons Learned From Our Virtual Summit
Our first-ever 6-figure launch started with a cold email I didn’t respond to. Twice. The third time, I wrote back. A few months later, we ran a 3-day free virtual summit that drove $101,666 in revenue — with a $78,400 margin.
Listen or watch→Jun 24, 2025Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)
A behind-the-scenes look at The Lab’s first in-person event, Lab Offline in Boise, Idaho, and what we’ll do differently next time.
Listen or watch→Mar 25, 2025Justin Moore - Lessons from hosting his first 3-day event
Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals.
Listen or watch→Dec 17, 2024Dan Andrews – Secrets of building a 1300-member, international community (with in-person events)
Dan Andrews founded the Dynamite Circle and Dynamite Jobs and is now a repeat guest. Dan was first on the show in episode #32 in November 2020.
Listen or watch→Oct 29, 2024Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year
Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.
Listen or watch→Aug 27, 2024How I’d approach hosting in-person events
This week, I’m sharing a recent conversation with Justin Moore, a friend of the podcast. Justin has been on the show several times, most recently in May.
Listen or watch→Apr 2, 2024Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.
Listen or watch→Jun 20, 2023Tina Roth Eisenberg – Building Creative Mornings into a global brand
Tina Roth Eisenberg, also known as Swissmiss, started Creative Mornings in September of 2008, in New York City. She wanted to create an accessible, inspiring, morning event for creative people to meet.
Listen or watch→Apr 11, 2023Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)
Bari Baumgardner has produced events for Tony Robbins and Russell Brunson. Her blueprint for a 3-day event that converts — in person or virtual.
Listen or watch→Nov 1, 2022Nick Gray – The secret to throwing great events (online or IRL)
Featured in The New York Times and The Wall Street Journal, Nick has been called a host of “culturally significant parties” by New York Magazine.
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