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One of the most common questions I hear from creators is whether they should build their business behind their name,

Feb 4, 2023 6 min read

Audience Building

Let's talk about why you aren't getting higher conversion rates. When I say "conversion rate" I mean the percentage of

Jan 15, 2023 3 min read

Core Concepts

After hundreds of interviews with professional creators on Creative Elements, I've developed a powerful sense of how creators go beyond

Jan 1, 2023 12 min read