Core Concepts Which name to create behind? Your name vs. brand name One of the most common questions I hear from creators is whether they should build their business behind their name, Jay Clouse Feb 4, 2023 6 min read
Audience Building You're getting disqualified. Let's talk about why you aren't getting higher conversion rates. When I say "conversion rate" I mean the percentage of Jay Clouse Jan 15, 2023 3 min read
Core Concepts How to become a professional creator – the PARTS model. After hundreds of interviews with professional creators on Creative Elements, I've developed a powerful sense of how creators go beyond Jay Clouse Jan 1, 2023 12 min read