Designing Your Product Strategy Over the years, I've created (and sold) a lot of different products. But while that's true, Jay Clouse Mar 31, 2024 3 min read Monetization
Indifference is the enemy I once heard Pete Holmes describe art as "highly sensitive people reporting back to the rest of the group Jay Clouse Jan 28, 2024 5 min read Core Concepts
Designing Your Content Strategy One of the earliest and most challenging questions for new creators is choosing which platforms to invest time into. There Jay Clouse Aug 13, 2023 9 min read Content Strategy
Experimentality It's hard to master any platform as a creator. Sure, there are best practices, trends, and some generally Jay Clouse Jun 25, 2023 6 min read Core Concepts
Shiny Platform Syndrome Every now and then, you may feel the pull to start investing time in some new platform that you' Jay Clouse May 20, 2023 3 min read Core Concepts
How to become a professional creator – the PARTS model. After hundreds of interviews with professional creators on the podcast, I've developed a powerful sense of how creators Jay Clouse Jan 1, 2023 13 min read Core Concepts
September Income Report – how I make and spend my money Financial literacy is one of the most important aspects of being a professional creator. But, unfortunately, there isn't Jay Clouse Oct 16, 2022 14 min read Behind The Scenes
Creator-educators: the true opportunity of the creator economy Ever since the term "creator economy" was coined, I've resisted it. I care about the creator Jay Clouse Oct 9, 2022 12 min read Core Concepts
How to look more legitimate It's commonly accepted that we buy from people who we know, like, and trust. And as creators, we Jay Clouse Oct 1, 2022 15 min read Marketing
Your business as a machine As a creator, it's easy to build your business in such a way that it feels difficult or Jay Clouse Sep 24, 2022 8 min read Process & Systems
How to be consistent In January 2017, I decided that I was going to publish an email newsletter every day for a year. And Jay Clouse Sep 9, 2022 16 min read Process & Systems
Behind the rebrand Last week, I unveiled the new brand of my business and this newsletter. Previously known as Creative Companion, I made Jay Clouse Aug 7, 2022 14 min read Behind The Scenes
Creator Scientists We've been conditioned to believe that art and science are at odds. They should be kept separate like Jay Clouse Jul 31, 2022 3 min read Core Concepts
Earned insight Every week, I'm meeting and interviewing new creators. And as I dig into their stories, one of the Jay Clouse Jul 24, 2022 4 min read Core Concepts
What is your American Idol story? I watch more American Idol than you may expect for a man in his 30s. Mallory got me into it Jay Clouse May 8, 2022 3 min read Marketing
Are you building a Skyscraper or a Strip Mall? I was reflecting this week on some of the big decisions I've made in my business over the Jay Clouse Apr 3, 2022 6 min read Core Concepts
Creative Independence vs. Financial Independence For the last eight years or so, I’ve been fixated on financial independence. The idea of having enough financial Jay Clouse Jan 15, 2022 4 min read Core Concepts
Your creator brand I've never liked the idea of a “personal brand.” It provides an intuitive understanding that we want to Jay Clouse Jan 15, 2022 1 min read Core Concepts