Designing Your Content Strategy
One of the earliest and most challenging questions for new creators is choosing which platforms to invest time into.
There
9 min read
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Featured Essays
View allExperimentality
It's hard to master any platform as a creator.
Sure, there are best practices, trends, and some generally accepted truths
6 min read
Shiny Platform Syndrome
Every now and then, you may feel the pull to start investing time in some new platform that you're not
3 min read
Recommended Tools
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Circle
Bring together engaging courses, discussions, members, live streams, chat, events, and memberships – all in one place, all under your own brand.
ConvertKit
ConvertKit is a creator marketing platform with powerful features to help you optimize your most important asset—your audience.
Tella
Tella is your all-in-one screen recorder. Create demos, online courses, 1:1s for customers, promote your project on social media, and more.
Podpage
Automatically create a beautiful, listener-friendly podcast site from your RSS feed (in just five minutes).
Senja
Collect video and text testimonials. Share them everywhere. Convert more visitors and close more deals.
ConvertBox
Engage visitors, build lists, and drive more sales with beautiful on-site messages.
Most Recent Essays
View allPublic Homework
I remember watching Ship30for30 take Twitter by storm.
It seemed like, overnight, Dickie Bush went from a few hundred followers
3 min read
Evergreen vs. Launches
Launches vs. evergreen offers – which is better?
There isn't an objective "better" between the two. Both are viable strategies with
4 min read
The Audience Trust Battery
I was speaking to a member of The Lab last week about the right time to go "all in" on
4 min read