Core Concepts How to find your niche (and why the typical advice is bad) When someone subscribes to Creator Science, they get an email from me with one simple question: If I were to Jay Clouse Feb 19, 2023 11 min read
Core Concepts Which name to create behind? Your name vs. project name One of the most common questions I hear from creators is whether they should build their creator brand behind their Jay Clouse Feb 4, 2023 6 min read
Core Concepts How to become a professional creator – the PARTS model. After hundreds of interviews with professional creators on Creative Elements, I've developed a powerful sense of how creators go beyond Jay Clouse Jan 1, 2023 12 min read
Core Concepts Become platform-resilient as a Sovereign Creator It's been a wild week on Twitter. On Thursday evening, basically every trending topic was along the lines of "#RIPTwitter" Jay Clouse Nov 19, 2022 7 min read
Core Concepts Creator-educators: the true opportunity of the creator economy Ever since the term "creator economy" was coined, I've resisted it. I care about the creator opportunity. I care about Jay Clouse Oct 9, 2022 12 min read
Marketing How to look more legitimate It's commonly accepted that we buy from people who we know, like, and trust. And as creators, we spend a Jay Clouse Oct 1, 2022 15 min read