How to find your niche (and why the typical advice is bad)
When someone subscribes to Creator Science, they get an email from me with one simple question:
If I were to
11 min read
Core Concepts
14 posts
Which name to create behind? Your name vs. project name
One of the most common questions I hear from creators is whether they should build their creator brand behind their
6 min read
How to become a professional creator – the PARTS model.
After hundreds of interviews with professional creators on Creative Elements, I've developed a powerful sense of how creators go beyond
12 min read
Become platform-resilient as a Sovereign Creator
It's been a wild week on Twitter.
On Thursday evening, basically every trending topic was along the lines of "#RIPTwitter"
7 min read
Creator-educators: the true opportunity of the creator economy
Ever since the term "creator economy" was coined, I've resisted it.
I care about the creator opportunity. I care about
12 min read
How to look more legitimate
It's commonly accepted that we buy from people who we know, like, and trust.
And as creators, we spend a
15 min read