# Creator Science
> Become a smarter creator in 10 minutes per week. Join 65,000 creators learning from firsthand experiments, expert interviews, and actionable advice weekly.
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [Account](https://creatorscience.com/account.md)
- [Authors](https://creatorscience.com/authors.md)
- [Loading...](https://creatorscience.com/checkout-loading.md) - Hang tight! Rolling out the red carpet...
- [Featured in:](https://creatorscience.com/clients.md)
- [Get in touch](https://creatorscience.com/contact.md) - You can reach me via email. Or, submit a question here. Looking for partnerships? Start here instead.
- [VIP Member Dashboard](https://creatorscience.com/dashboard-vip.md)
- [Home](https://creatorscience.com/home.md) - A thoughtful weekly newsletter written for creators. Hey, I'm Jay Clouse! Host of Creative Elements [https://creativeelements.fm] and the writer behind Creative Companion. My weekly newsletter is designed to give you: * Specific growth advice * Interviews with top creators * New tools and how to us…
- [Your wish is my command. 🧞‍♂️](https://creatorscience.com/magic.md) - The magic has happened – just because you clicked. This page is a formality, and it's also written intentionally vague. Just rest assured, the thing that you wanted to happen, happened! I've updated your email preferences – there's nothing else for you to do! While I have you, would you mind taking…
- [Step 2: Join the community](https://creatorscience.com/onboarding-2.md)
- [Welcome to The Lab! 🎉](https://creatorscience.com/onboarding-standard.md)
- [Presenting Sponsor Form](https://creatorscience.com/presenting-sponsor-form.md)
- [Creator Science Lab Scholarship Application](https://creatorscience.com/scholarships.md) - Thanks for your interest in joining the Creator Science Lab! Our community is built to help support creators in transitioning from hobbyist to professional creator. To date, we've awarded 4 scholarships! We don't currently have any open scholarships, but all applications are seen and considered on…
- [Search](https://creatorscience.com/search.md)
- [Join Creator Science](https://creatorscience.com/signup.md)
- [Sponsor Creator Science](https://creatorscience.com/sponsor.md) - Past Sponsors Include: Overview With more than 50,000 newsletter subscribers, 2 million podcast downloads, and a growing YouTube channel, Creator Science is a leading voice in the creator economy. Our engaged audience consists of creators, entrepreneurs, and industry experts. After historically out…
- [Become a smarter creator in just 10 minutes per week.](https://creatorscience.com/subscribe.md) - Join 65,000+ weekly readers 👇 Creator Science is a weekly newsletter designed to help you become a smarter creator. Every Sunday, you'll receive: * Evidence-backed growth advice * Interviews with top creators * First-hand experiments from my own creator business * New tools and how I use them * ..…
- [Supporting Sponsor Form](https://creatorscience.com/supporting-sponsor-form.md)
- [Tags](https://creatorscience.com/tags.md)
- [You're subscribed! 🎉](https://creatorscience.com/welcome.md) - I think we're going to be friends. You'll receive my newsletter, Creator Science, this Sunday. My mission is to help you become a smarter creator – even a full-time, professional creator (if that's your goal). There are three ways I can help you right now: 1. Generate your personalized offer Do you…
- [Welcome to The Lab! 🎉](https://creatorscience.com/you-are-awesome.md)

## Posts
- [How Dorie Clark gained 500K+ Instagram followers in 5 months](https://creatorscience.com/podcast/dorie-clark.md) - My guest is Dorie Clark, a Wall Street Journal bestselling author, 4-time Thinkers50 honoree as one of the world's top business thinkers, and longtime faculty member at Duke and Columbia Business Schools.
- [Proof of Effort](https://creatorscience.com/proof-of-effort.md) - Why the long route wins when making is free
- [His EXACT System For Writing Scripts With AI — Former Ali Abdaal Scriptwriter, George Blackman](https://creatorscience.com/podcast/george-blackman-ai.md) - My guest is George Blackman, a YouTube scriptwriter who got his start writing full-time for Ali Abdaal and has since written scripts for creators from 30,000 to over 10 million subscribers.
- [How To Connect With Anyone](https://creatorscience.com/how-to-connect-with-anyone.md) - Even if you have a small audience.
- [Earning $300K+ Per Year Without Social Media | Jessica Lackey's Relationship-First Approach](https://creatorscience.com/podcast/jessica-lackey.md) - My guest is Jessica Lackey, founder of Deeper Foundations and author of Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works. She helps coaches, consultants, and service providers build expert-led businesses on strong foundations.
- [How to Talk to 10,000 People at Once](https://creatorscience.com/how-to-talk-to-10-000-people-at-once.md) - From a behavioral researcher, bestselling author, and fellow content creator
- [David Altizer — How to Make Great Thumbnails (For Non-Designers) [Greatest Hits]](https://creatorscience.com/podcast/david-altizer-replay.md) - David Altizer is the co-creator of Thumbnail Academy and has quickly become one of the most sought-after thumbnail designers around. David’s clients include Kurtis Connor, Jolly, Max Fosh, Hayden Hillier Smith, and now me.
- [How Tamara Grominsky Predictably Grows Her Membership Each Month](https://creatorscience.com/podcast/tamara-grominsky.md) - My guest is Tamara Grominsky, founder of PMM Camp — a private, application-only membership for senior product marketing leaders with 280+ members.
- [The $9/month membership earning more than $500k/year AND buying Smart Passive Income — Pt. 2 featuring Liz Wilcox](https://creatorscience.com/podcast/liz-wilcox.md) - My guest is Liz Wilcox, the creator behind Email Marketing Membership — a $9/month newsletter template subscription she’s kept at the same price for six years, that now generates close to half a million dollars a year.
- [Attention Maximizers vs. Trust Maximizers](https://creatorscience.com/attention-vs-trust.md) - The two games creators play (and why you need to choose)
- [Selling Smart Passive Income (And What We Can Learn From It) — Pt. 1 featuring Pat Flynn and Matt Gartland](https://creatorscience.com/podcast/smart-passive-income-sold.md) - This week I’m joined by two longtime friends — Pat Flynn and Matt Gartland.
- [Are LinkedIn newsletters the easiest way to grow your list?](https://creatorscience.com/linkedin-newsletter-to-email.md) - An experiment from Circular Economist, Vojtech Vosecky
- [Kallaway’s EXACT System For Going Viral (Almost Every Time)](https://creatorscience.com/podcast/kallaway.md) - Meet Kallaway, the creator behind the Kallaway Marketing channel and the founder of Sandcastles — an AI research tool that helps creators find and validate viral video topics before they ever hit record.
- [Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee [Greatest Hits]](https://creatorscience.com/podcast/caleb-ralston-replay.md) - Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months.
- [Breaking Down Our $101,666 Launch: The Mechanics And Lessons Learned From Our Virtual Summit](https://creatorscience.com/podcast/virtual-summit-launch.md) - Our first-ever 6-figure launch started with a cold email I didn’t respond to. Twice. The third time, I wrote back. A few months later, we ran a 3-day free virtual summit that drove $101,666 in revenue — with a $78,400 margin.
- [Meet The Man Who Solved YouTube (With Data)—Richard from 1of10 [Greatest Hits]](https://creatorscience.com/podcast/richard-1of10-replay.md) - Richard is the co-founder of ⁠1of10⁠, a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system.
- [Getting Unstuck: The Three Hidden Roadblocks Blocking Your Progress with Cat Mulvihill](https://creatorscience.com/podcast/cat-mulvihill.md) - Most productivity advice operates in one of two categories: you’re missing a skill or system, or you have a mindset problem. Cat Mulvihill thinks both camps are right — and both are incomplete.
- [How Tom Ross Doubled His Community Engagement and Retention With Training Pathways](https://creatorscience.com/podcast/tom-ross.md) - Closing the doors to a membership is supposed to hurt signups. But one of Tom's clients did exactly that — closed it, added an application, doubled the price, then reopened. His next launch sold out in 4 minutes. Same community. Same people. Just different mechanics.
- [Everything We Learned From Our Second In-Person Event — The Good, The Bad, and The Full Economics](https://creatorscience.com/podcast/lab-offline-2026.md) - This week, my wife Mallory joins me for only her second podcast appearance ever to break down everything from The Lab Offline Powered by Circle — our second annual 2-day in-person retreat for Lab members, hosted June 8–9 at Hotel Renegade in Boise, Idaho.
- [Single-serving effort is why the Red Queen is going to catch you](https://creatorscience.com/single-serving-effort.md) - Here's what to do instead
- [How to Build a Successful Paid Community | Growth in Reverse](https://creatorscience.com/podcast/growth-in-reverse.md) - The highest month of membership revenue in Lab history was also the setup for the highest month of churn. One year later, February delivered both records.
- [Brad Hoos — What 50,000 influencer campaigns tell us about what brands really care about](https://creatorscience.com/podcast/brad-hoos.md) - Brad Hoos is the CEO of Outloud Group, one of the top influencer marketing agencies in the United States. His clients include AG1, Chomps, KitchenAid, and Whirlpool, and he’s managed campaigns across tens of thousands of creator partnerships.
- [I want to help you build a membership in July. (limited time opportunity)](https://creatorscience.com/podcast/beloved-membership-live.md) - For the first time ever, I'm teaching my most popular course, Build A Beloved Membership, live over four weeks. You'll learn the exact approach I've taken to building The Lab to a ~$500K/year membership.
- [Community Building Trends for 2026 with Becky Pierson Davidson [Greatest Hits]](https://creatorscience.com/podcast/becky-pierson-davidson-community-2026-replay.md) - I brought back Becky Pierson Davidson to compare notes on where community is headed — and we found a few areas of disagreement.
- [A Deeper Look at Circle Eclipse with Circle CEO Sid Yadav](https://creatorscience.com/podcast/circle-eclipse-sid-yadav.md) - Sid Yadav is the CEO and co-founder of Circle, a community platform trusted by creators like Jay and thousands of others to build membership businesses. Today, Circle has ~280 employees and has raised around $30 million.
- [Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back](https://creatorscience.com/podcast/jeremy-enns-podcast-audit.md) - Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you?
- [Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts)](https://creatorscience.com/podcast/richard-van-der-blom-2.md) - Richard van der Blom published his first LinkedIn algorithm report years ago as a curiosity project. This year, he and his team analyzed 1.
- [What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube](https://creatorscience.com/podcast/josh-mattingly.md) - Josh is the founder of Upright Media, an operating partner for content creators handling operations, consulting, recruiting, and post-production. His clients include some of YouTube's biggest channels — Erak, Smosh, Emma Chamberlain, Dude Perfect, Matthew Beam, and Chris Williamson.
- [The Barbell Content Strategy](https://creatorscience.com/barbell.md) - How I'm thinking about my content strategy in 2026.
- [Big 3: Three Wins, Three Concerns, and Three Experiments for May](https://creatorscience.com/podcast/retro-april-2026.md) - Every month inside the Lab, I do a full retrospective: wins, concerns, experiments, with all the numbers on the table. I've never felt comfortable putting the whole thing out publicly, but I do think the practice itself is worth sharing.
- [The best and worst income streams for creators (ranked) [Greatest Hits]](https://creatorscience.com/podcast/income-streams-replay.md) - I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.
- [Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years.](https://creatorscience.com/podcast/sam-vander-wielen.md) - Sam Vander Wielen is an attorney turned entrepreneur who built the go-to legal template shop for online businesses.
- [Riley Brown  — The AI Content Creator Who Doesn’t Write With AI](https://creatorscience.com/podcast/riley-brown.md) - Riley Brown posted the first TikTok video about ChatGPT the day it launched. It got 20 million views and took him from zero to 200K followers in less than two weeks. Since then, he's built an audience of 1.
- [Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier](https://creatorscience.com/podcast/michael-bungay-stanier-2.md) - This episode is a little different. Michael Bungay Stanier, author of The Coaching Habit, with over a million copies sold, reached out and offered to do something I didn't expect: a live coaching session, recorded, here on the podcast. The topic: my delegation issue.
- [Why people aren't buying (and how to fix it)](https://creatorscience.com/why-people-arent-buying.md) - The world is changing. Are you staying the same?
- [How To Stop Limiting Yourself (Backed By Science) with Nir Eyal](https://creatorscience.com/podcast/nir-eyal-2.md) - Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them.
- [I Spent Three Days With A Dozen New York Times Bestselling Authors](https://creatorscience.com/podcast/authors-mastermind.md) - I recorded this just a few days removed from an author's mastermind in Franklin, Tennessee. I got a call from Haley at Kit a few weeks ago—she was putting together a small group mastermind with James Clear, and I was on the list.
- [What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer](https://creatorscience.com/podcast/eric-zimmer.md) - Eric Zimmer launched The One You Feed podcast in 2014 with no audience, no name recognition, and a podcast name that took explaining.
- [9 Things I'm Doing Differently in My Business](https://creatorscience.com/podcast/9-things-2026.md) - Nearing the end of Q1, I've been doing a lot of reflection on where the creator economy is heading, and where I want to take Creator Science.
- ["You give better advice than you take."](https://creatorscience.com/ai-blind-spots.md) - The brutal honesty of my AI identifying my blind spots.
- [Joy Sullivan — How She Built A Living As A Writer On Instagram and Substack](https://creatorscience.com/podcast/joy-sullivan.md) - Joy Sullivan is a Portland-based poet who quit her corporate job mid-pandemic and built a thriving creative business through writing carousels on Instagram (115K followers), her Substack "Necessary Salt" (23K subscribers), and a 250-member paid writing community called Sustenance on Circle.
- [Shared Experiences (And Why You Should Invest In Them)](https://creatorscience.com/shared-experiences.md) - The opportunity hiding in plain sight for many content creators
- [Meet The Man Who Solved YouTube (With Data)—Richard from 1of10](https://creatorscience.com/podcast/richard-1of10.md) - Richard is the co-founder of 1of10, a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels on the platform—helping creators accumulate over 2 billion views through a repeatable, data-backed system.
- [Community Building Trends for 2026 with Becky Pierson Davidson](https://creatorscience.com/podcast/becky-pierson-davidson-community-2026.md) - I brought back Becky Pierson Davidson to compare notes on where community is headed — and we found a few areas of disagreement.
- [Vibe Coding: Opportunity or Distraction?](https://creatorscience.com/vibe-coding.md) - To find out, I asked one of the godfathers of SaaS.
- [Rob Walling — SaaS godfather turned creator talks team building and vibe coding](https://creatorscience.com/podcast/rob-walling.md) - Rob Walling is a godfather of the bootstrapped SaaS movement — he's started 6 companies (5 bootstrapped), built and sold Drip for 8 figures, and created the infrastructure behind MicroConf, TinySeed (which has raised nearly $60 million and invested in over 210 SaaS companies), and…
- [Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]](https://creatorscience.com/podcast/mike-michalowicz-replay-1.md) - Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business.
- [12 Ways To Stand Out In 2026](https://creatorscience.com/podcast/12-ideas-2026.md) - The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore.
- [Midslop](https://creatorscience.com/midslop.md) - Should you make it? Are you already?
- [Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions.](https://creatorscience.com/podcast/chenell-basilio-2.md) - This week I'm joined by my good friend Chenell Basilio, creator of Growth in Reverse and one of the most thorough newsletter analysts in the space.
- [AI-rbitrage](https://creatorscience.com/airbitrage.md) - A cautionary tale of acting from a place of FOMO.
- [48 Hours With Clawdbot: How I’m Using It and Initial Reactions](https://creatorscience.com/podcast/clawdbot-moltbot.md) - Over the last 48-72 hours, I completely fell down the rabbit hole with a new AI tool called Clawdbot (rebranded TODAY to Moltbot).
- [Behind The Scenes: My End of Year Retro](https://creatorscience.com/podcast/retro-december-2025.md) - Every month inside The Lab, I do what I call a monthly retro. It's short for retrospective. The idea is that, on a regular basis, you look back at what you have just done to learn from it, course-correct, and move forward.
- [Paul Millerd — The Truth About Traditional Publishing (And The Deal He Would’ve Taken)](https://creatorscience.com/podcast/paul-millerd.md) - Paul Millerd is the author of The Pathless Path, which has earned Paul $325,000 in royalties to date. In the process, Paul turned down a publishing offer from Penguin, one of the major publishers in the industry.
- [Experiment: Cohort to Membership Sales](https://creatorscience.com/experiment-cohort-to-membership-sales.md) - Does running a live cohort-based learning experience translate into membership sales?
- [He gained 190K Instagram followers in 508 days…but wouldn’t do it again | Yoni Smolyar](https://creatorscience.com/podcast/yoni-smolyar.md) - A few weeks ago, I came across a post on X from a user named Yoni Smolyar. It said, "Posting a video on Instagram every day for 508 days in a row taught me that I never want to do that again.
- [2025 Year In Review](https://creatorscience.com/year-in-review-2025.md) - Inside one of my toughest (maybe most important?) years as a creator.
- [Reflecting on a year of parenting (and how that’s impacted me as a creator)](https://creatorscience.com/podcast/bonus-josh-hall.md) - Today I am sharing an episode between Josh hall and myself. Josh hall is a good friend of mine, a business owner, and a creator here in Columbus, Ohio.
- [How To LEGALLY Pay Less In Taxes (And Invest It Instead) — Ankur Nagpal](https://creatorscience.com/podcast/ankur-nagpal.md) - In 2020, Ankur Nagpal sold his course platform, Teachable, for around $250 million. But he knew that the sale would come with a giant tax bill.
- [Personal branding, building trust, and why most creators fail | Influence Anyone](https://creatorscience.com/podcast/influence-anyone.md) - Before I went on my current podcast guesting hiatus, I sat down with Howie Chan. I met Howie in person earlier this year at Matt McGarry’s Newsletter Marketing Summit.
- [I helped a YouTuber design his membership](https://creatorscience.com/podcast/tommy-sikes.md) - Meet Tommy. Tommy has a YouTube channel dedicated to helping Americans retire in France.
- [I’m launching my new offer TODAY!](https://creatorscience.com/podcast/spb-launch.md) - Today, I’m launching my first-ever Signature Product Bootcamp: A four-week, live course for developing YOUR signature product (that you can sell with confidence for years).
- [David Altizer — How to Make Great Thumbnails (For Non-Designers)](https://creatorscience.com/podcast/david-altizer.md) - David Altizer is the co-creator of Thumbnail Academy and has quickly become one of the most sought-after thumbnail designers around. David’s clients include Kurtis Connor, Jolly, Max Fosh, Hayden Hillier Smith, and now me.
- [A question about the future of this podcast... [Voice Memo]](https://creatorscience.com/podcast/vm-video-podcasting.md) - A change I’m considering, and a question for you about the future of this podcast.
- [How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]](https://creatorscience.com/podcast/colinandsamir-replay.md) - Colin and Samir, the most influential duo in the creator economy, on how to build a YouTube channel that stands the test of time.
- [How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains)](https://creatorscience.com/podcast/tyler-chou.md) - Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators.
- [How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz](https://creatorscience.com/podcast/amanda-goetz.md) - In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective.
- [How I’m Approaching The Rest of 2025 (Behind The Scenes)](https://creatorscience.com/podcast/bts-end-of-2025.md) - Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that.
- [Sora and Vibes: We're Being Played With](https://creatorscience.com/sora-vibes.md) - In case you missed it, in the last two weeks we've been given the "gift" of two new content creation tools: 1. Sora by OpenAI 2. Vibes by MetaAI Here's the gist – imagine a TikTok-style short-form vertical video feed, but all of the content is AI-generated from text prompts. OpenAI took things a st…
- [The best and worst income streams for creators (ranked)](https://creatorscience.com/podcast/income-streams.md) - I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.
- [From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)](https://creatorscience.com/podcast/pat-flynn-book.md) - This episode is part two of my recent conversation with Pat Flynn. Pat, is an online business legend, and this is the third time he's been on the show. Pat is the founder of Smart Passive Income.
- [From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)](https://creatorscience.com/podcast/pat-flynn-shorts.md) - Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade.
- [Podcast growth strategies (paid and organic) with Jeff Umbro of The Podglomerate](https://creatorscience.com/podcast/jeff-umbro.md) - This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast.
- [How to create a scrappy industry report that elevates your brand | Jeremy Enns](https://creatorscience.com/podcast/jeremy-enns.md) - Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth.
- [Slingshot Season](https://creatorscience.com/slingshot-season.md) - A peek into my plan to move forward by first stepping backward.
- [Live from CEX: Book sales, book updates, and planning for the future | Justin Moore](https://creatorscience.com/podcast/justin-moore-cex-2025.md) - Live from CEX in Cleveland: catching up with my friend Justin Moore on book sales, book updates, and planning for the future.
- [Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride](https://creatorscience.com/podcast/john-mcbride.md) - A coaching conversation with Lab member John McBride, co-founder of Fatherhood Unlocked, as we design his product suite.
- [Being a creator and a parent | Jay-Talking with Jay Acunzo](https://creatorscience.com/podcast/jay-acunzo-parenting.md) - Reflecting on my first year as a dad and what that has meant for the business.
- [Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2]](https://creatorscience.com/podcast/ask-july-2025-2.md) - Part two of July’s Ask Creator Science, answering your LinkedIn questions: moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business.
- [Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter](https://creatorscience.com/podcast/benjamin-schlichter.md) - Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think.
- [When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]](https://creatorscience.com/podcast/ask-july-2025-1.md) - Part one of July’s Ask Creator Science: when to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my five-year vision.
- [The key to more sales and referrals + a personal win [Weekend Update]](https://creatorscience.com/podcast/vm-value-extraction.md) - Why I'm becoming obsessed with value extraction
- [How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover](https://creatorscience.com/podcast/niche-pursuits.md) - Jared Bauman interviewed me on the Niche Pursuits podcast about how we built The Lab, our membership community, into a $400,000+ part of the business.
- [Algorithm-proofing](https://creatorscience.com/algorithm-proofing.md) - Why the explosion of AI means the end of easy discovery on social media
- [The paradox of book writing AND other things I'm working on [Weekend Update]](https://creatorscience.com/podcast/vm-book-paradox.md) - The first Weekend Update: the paradox of book writing, and other things I’m working on.
- [Colin & Samir on the future of their channel and the creator economy](https://creatorscience.com/podcast/colinandsamir.md) - Colin and Samir, the most influential duo in the creator economy, on how to build a YouTube channel that stands the test of time.
- [I was falling into this negative loop – watch out! [Voice Memo]](https://creatorscience.com/podcast/vm-scarcity.md) - A riff on psychological safety and creativity.
- [Before you do that new thing [Voice Memo]](https://creatorscience.com/podcast/vm-elegance.md) - Before you do that new thing: a short voice memo in pursuit of elegance.
- [Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]](https://creatorscience.com/podcast/mike-michalowicz-replay.md) - Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business.
- [Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)](https://creatorscience.com/podcast/offline-recap-boise-2025.md) - A behind-the-scenes look at The Lab’s first in-person event, Lab Offline in Boise, Idaho, and what we’ll do differently next time.
- [How to improve your sales copy](https://creatorscience.com/better-sales-copy.md) - I don't claim to be the greatest copywriter. I haven't studied direct response marketing, and I'm a little shaky on all the frameworks. I know there's: * AIDA (Attention, Interest, Desire, Action) * PAS (Pain, Agitate, Solve) * PAIPS (Pain, Agitate, Intrigue, Positive Future, Solution) But I've nev…
- [My numbers from May 2025 [From The Lab]](https://creatorscience.com/podcast/retro-may-2025.md) - A transparent look at my May 2025 retro, the monthly review I share inside The Lab: key metrics, goals, wins, challenges, and the decisions behind them.
- [Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more](https://creatorscience.com/podcast/the-lab-office-hours.md) - Behind the scenes in The Lab’s office hours: goals for our YouTube videos, deciding when a new offer is a distraction, validating a product idea, and more.
- [How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast](https://creatorscience.com/podcast/the-strategy-hour.md) - I flip the script as a guest on Abagail Pumphrey’s Strategy Hour podcast, talking about how to build a creator-first business that actually lasts.
- [Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]](https://creatorscience.com/podcast/mark-manson-replay.md) - Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck .
- [How to Find More Time: Balancing Creative Projects, Business, and Personal Life](https://creatorscience.com/podcast/time-framework.md) - How I’m balancing creative projects, business, and personal life, and the new five-part framework I’m using to find more time.
- [What’s going on with Substack?](https://creatorscience.com/podcast/substack.md) - Dan Koe, Justin Welsh, and I joined Substack in the last couple of weeks.
- [Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee](https://creatorscience.com/podcast/caleb-ralston.md) - Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months.
- [Will we feel nostalgia for discovery in the 2020s?](https://creatorscience.com/2020s-discovery.md) - I published a 6-minute voice memo on the podcast this week, sharing a question that's been on my mind: Are we nearing the end of a golden age of content discovery? Social media feels harder lately – specifically Instagram, TikTok, and X. It certainly feels different. So I started asking myself why…
- [Mark Shust – Will AI kill our course businesses?](https://creatorscience.com/podcast/mark-shust.md) - Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy.
- [Will we feel nostalgia for discovery in 2020s? [Voice Memo]](https://creatorscience.com/podcast/vm-discovery-2025.md) - What if discovery only gets worse from here?
- [When emotions get in the way](https://creatorscience.com/when-emotions-get-in-the-way.md) - The biggest publishing challenge that no one talks about.
- [Behind the Scenes: What I’m quietly working on](https://creatorscience.com/podcast/bts-april-2025.md) - I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too.
- [Gumroad buys Small Bets – was it a good deal?](https://creatorscience.com/small-bets-acquisition.md) - Analyzing the rare $4M community acquisition.
- [Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]](https://creatorscience.com/podcast/jonny-miller-replay.md) - Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years.
- [One of my favorite questions for finding clarity](https://creatorscience.com/podcast/10-year-plan.md) - I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas.
- [The Value of Attention](https://creatorscience.com/attention-value.md) - Explore the seven spectrums of attention quality that determine your content's true value – and how small shifts can dramatically improve your return on attention, regardless of audience size.
- [Chase Jarvis – Thinking bigger and taking more risks as a creator [Greatest Hits]](https://creatorscience.com/podcast/chase-jarvis-replay.md) - Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010.
- [This is helping me make better decisions (faster) [Voice Memo]](https://creatorscience.com/podcast/vm-right-decision.md) - A short mantra to help you move a little faster.
- [Justin Moore - Lessons from hosting his first 3-day event](https://creatorscience.com/podcast/justin-moore-sponsor-games.md) - Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals.
- [Push the Pace, Sustain the Standard](https://creatorscience.com/push-the-pace-sustain-the-standard.md) - Have you ever had a boss who pushed you to perform? You may have hated it at the time. But in retrospect, you see how it helped you grow and achieve more than you thought possible? I know I have, and I've heard this story from many others, too. And I've always found it interesting how often people…
- [How you can plan for growth in 2025](https://creatorscience.com/podcast/2025-growth-strategy.md) - We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals…
- [Pricing for Memberships](https://creatorscience.com/pricing-for-memberships.md) - When I talk to creators who run memberships, I'm almost always shocked by their low retention rates. Most creators I speak to retain less than half of their memberships year-to-year, and if they charge monthly, they often lose members around the 3-4 month mark. What's happening? Clearly, there's a…
- [Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science]](https://creatorscience.com/podcast/ask-march-2025.md) - So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this morning on social media and in email, and I will be answering them here in this episode.
- [How to get more done [Voice Memo]](https://creatorscience.com/podcast/vm-product-manager.md) - A short voice memo on how to get more done.
- [A lesson from basketball's 3-point line](https://creatorscience.com/3-point.md) - The NBA was formed in 1949 after the merger of the National Basketball League (founded in 1937) and the Basketball Association of America (founded in 1946). The American Basketball League (ABL) was formed in 1961 to challenge the NBA. It didn't last long (less than two years), but it had a signific…
- [Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]](https://creatorscience.com/podcast/katelyn-bourgoin-replay.md) - Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.
- [Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year. [Greatest Hits]](https://creatorscience.com/podcast/ryan-hawk-2-replay.md) - Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.
- [I've been avoiding this for too long [Voice Memo]](https://creatorscience.com/podcast/vm-hiring-1.md) - A short voice memo about hiring, something I’ve been avoiding for too long.
- [Getting your audience to their destination](https://creatorscience.com/transportation.md) - Your target audience are passengers trying to get somewhere. Maybe they want to: * Achieve a goal * Make a change in their life * Improve an aspect of their work * Become a better version of themselves As a creator, your job is to provide transportation to get them to that destination. Your content…
- [Brock Johnson – How to grow on Instagram in 2025](https://creatorscience.com/podcast/brock-johnson.md) - Brock Johnson is an Instagram growth coach with nearly 800,000 followers. Brock has grown his Instagram by 1,000 followers per day, for the last two years. He's helped thousands of people improve their Instagram through one-on-one coaching and his membership, the InstaClub Hub.
- [Mark Manson – Why YouTubers aren’t making more money](https://creatorscience.com/podcast/mark-manson.md) - Mark Manson is an entrepreneur. He is an author who wrote the best-selling book, The Subtle Art of Not Giving a F*ck. Mark is also a YouTuber.
- ["How should I validate product ideas?"](https://creatorscience.com/how-should-i-validate-product-ideas.md) - 📬“How can creators early in their journey best test and validate course/product ideas?” – Ross from the Green Urbanist I’ve changed my thinking on product validation a lot over the years. In my journey, I spent ~6 months developing three courses before talking to anyone about them – and then I “la…
- [Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform](https://creatorscience.com/podcast/lara-acosta.md) - Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts.
- [Low-Cost Experiments](https://creatorscience.com/low-cost-experiments.md) - What to do when you feel like burning the boats.
- [Valerie Feghali – Her FAST evolution from coach to creator with custom software](https://creatorscience.com/podcast/valerie-feghali.md) - Valerie Feghali is a member of our membership community, The Lab. She impressed me immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business.
- [Justin Moore – What if feels like launching a book and an in-person event at the same time](https://creatorscience.com/podcast/justin-moore-book.md) - Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners.
- [Enthusiasm Generates Momentum](https://creatorscience.com/enthusiasm.md) - I've been thinking about momentum. When you have momentum, everything feels easy. Work feels effortless, and the outcome of that work feels more impactful. Good things seem to happen without trying all that hard. It feels like riding a bike in third gear. When you don't have momentum, everything fe…
- [OK I have some thoughts on AI (and its impact on creator-educators) [Voice Memo]](https://creatorscience.com/podcast/vm-ai-education.md) - Why I'm prioritizing memberships more than ever
- [Rachel Botsman – Trust expert on how you can earn trust with your audience](https://creatorscience.com/podcast/rachel-botsman.md) - Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages.
- [Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas](https://creatorscience.com/podcast/mike-michalowicz.md) - Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business.
- [2024 Year in Review](https://creatorscience.com/year-in-review-2024.md) - The good, the bad, and the honest.
- [Take 5 minutes and journal on this question [Voice Memo]](https://creatorscience.com/podcast/vm-replacement.md) - Take five minutes and journal on this question, a classic from Andy Grove.
- [Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers](https://creatorscience.com/podcast/garrett-kennell.md) - Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016.
- [Goals, Non-Goals, and Anti-Goals](https://creatorscience.com/goals.md) - How to strengthen your goal setting process.
- [Resource Allocation  [Voice Memo]](https://creatorscience.com/podcast/vm-resource-allocation.md) - The most important day-to-day decisions we make
- [Pacing](https://creatorscience.com/pacing.md) - Why the speed at which we work matters (and how to set it).
- [Dan Andrews – Secrets of building a 1300-member, international community (with in-person events)](https://creatorscience.com/podcast/dan-andrews-2.md) - Dan Andrews founded the Dynamite Circle and Dynamite Jobs and is now a repeat guest. Dan was first on the show in episode #32 in November 2020.
- ["No friends’ weddings for 10 years" – my take on the Hormozi post [Voice Memo]](https://creatorscience.com/podcast/vm-hormozi-weddings.md) - Is this really success?
- [How much do I make? How much do I work? Why don’t we ever mention politics? [Ask Creator Science]](https://creatorscience.com/podcast/answering-scary-questions.md) - YouTubers keep a lot of secrets, but that's not really my style.
- [Building Better Community Products](https://creatorscience.com/better-communities.md) - Why we need to let go of, "You get out of it what you put into it," and put ourselves back on the hook.
- [Natasha Willis – $70M from automated Instagram DMs](https://creatorscience.com/podcast/natasha-willis.md) - Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook.
- [Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. [Greatest Hits]](https://creatorscience.com/podcast/richard-van-der-blom-replay.md) - Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.
- [A change I'm making in 2025 [Voice Memo]](https://creatorscience.com/podcast/vm-simple-complex.md) - Inspired by Derek Sivers on the Tim Ferriss Podcast
- [Why most digital products fail (and we're to blame)](https://creatorscience.com/better-products.md) - A call for creators to focus less on transferring knowledge and more on delivering outcomes.
- [Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science]](https://creatorscience.com/podcast/ask-november-2024.md) - In this episode, I answer the questions you're afraid to ask. I very explicitly asked people on my social media, "What are the questions you're afraid to ask me?" Things that feel a little bit off limits or taboo.
- [The number one thing getting in my way [Voice Memo]](https://creatorscience.com/podcast/vm-courage.md) - The number one thing getting in my way, and a lesson from Zach Braff.
- [Jonny Miller – $800,000+ from six cohorts of his signature course](https://creatorscience.com/podcast/jonny-miller.md) - Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years.
- [How I Manage Shiny Object Syndrome](https://creatorscience.com/shiny-objects.md) - The simple process that's allowed me to stay on top of new ideas (without letting them distract me from my real priorities)
- [I cannot emphasize this enough [Voice Memo]](https://creatorscience.com/podcast/vm-course-correct.md) - The reward for great work and exceeding expectations
- [ChefPK – How this YouTuber makes merch people actually buy](https://creatorscience.com/podcast/chefpk.md) - Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products.
- [An alternative to the content treadmill [Voice Memo]](https://creatorscience.com/podcast/vm-content-alternative.md) - What if you didn't need to create more short-form content?
- [The Asset-Creation Business](https://creatorscience.com/assets.md) - An important shift in how you view, prioritize, and create new content.
- [Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year](https://creatorscience.com/podcast/ryan-hawk-2.md) - Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.
- [If I can stop ONE person from making this mistake, I'll be happy [Voice Memo]](https://creatorscience.com/podcast/vm-perishable-content.md) - Don't drain your battery with vanishing content.
- ["How does podcasting fit into your content ecosystem?"](https://creatorscience.com/podcast-strategy.md) - Examining the state of podcasting in 2024 and how it can best serve the typical creator.
- [Robin Dreeke – How to earn someone’s trust (from a former FBI special agent)](https://creatorscience.com/podcast/robin-dreeke.md) - Robin Dreeke is a human behavior expert, best-selling author, and professional speaker with a pretty incredible background. As a Marine Corps Officer and retired FBI Special Agent, he served as Chief of the Counterintelligence Behavioral Analysis Program, where he honed his skills in recruiting spie
- [Designing Your Premise](https://creatorscience.com/premise.md) - As more creators compete for attention, cutting through the noise becomes more difficult. Once you've built an audience, you have the trust for people to engage with just about anything you put out – but most creators aren't there yet. For most of us, audience growth is unlocked by a clear premise.…
- [Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]](https://creatorscience.com/podcast/alexandra-watkins-replay.md) - Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
- [Are you missing one of these three key ingredients? [Voice Memo]](https://creatorscience.com/podcast/vm-legible-differentiated-compelling.md) - Are you missing one of these three key ingredients: legible, compelling, and differentiated?
- [The Regret Test](https://creatorscience.com/regret-test.md) - Everything you create should serve the consumer. HOW it serves the consumer may vary – education, entertainment, inspiration, companionship, etc. Each piece of content may have unique goals for creating transformation, deepening trust, building likeability, or even earning a sale... But, beneath it…
- [Chase Jarvis – Thinking bigger and taking more risks as a creator](https://creatorscience.com/podcast/chase-jarvis.md) - Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010.
- [A hidden opportunity that can give you an edge [Voice Memo]](https://creatorscience.com/podcast/vm-onboarding.md) - Why you should focus on customer onboarding.
- [How I Would Hit 100K YouTube Subscribers in 1 Year (If I Could Start Over)](https://creatorscience.com/podcast/office-hours-100k.md) - We hit 100,000 subscribers in just a little over 2 years. But here's the thing –we could have done it faster.

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