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# Four LinkedIn Growth Tips for 2024
- URL: https://creatorscience.com/linkedin-tips-2024/
- Published: 2024-03-10T12:09:21.000Z
- Updated: 2024-03-10T12:09:21.000Z
- Author: Jay Clouse
- Tags: Audience Building, Content Strategy, LinkedIn

This past week, I interviewed [​Richard van der Blom​](https://www.linkedin.com/in/richardvanderblom/?ref=creatorscience.com). For the last five years, Richard and his team spent months studying the LinkedIn algorithm and producing a comprehensive report on their findings. This year's report analyzed over **1.5 million posts**, from **34,000 individual profiles**, and over **26,000 company pages**, spanning over **50 countries** and **25 languages**. Their research team, together with AuthoredUp, devoted over 1,100 hours to this project.

In preparation for that interview, I poured through the [entire 124-page report](https://richardvanderblom.gumroad.com/l/Algorithm-Insights-2024?ref=creatorscience.com) (it's beefy). A lot of the data prompted follow-up questions from me that I'll leave for the interview, but I wanted to share a few takeaways that I think can improve your LinkedIn performance right away.

## 1\. Ask more questions

From the research, ending your post with a question can lead to an increase in engagement of 20% to 40%. That's a massive lift.

And it makes sense! When you explicitly ask (or invite) someone to share their opinion, they're more likely to do so. I like to simply start a new line and ask, "Thoughts?"

## 2\. Polls are back

Polls used to be big (too big – overused) so they went out of style. But, according to the research, polls are back in the algorithm's good graces. I tested it with a poll last week:

![](https://embed.filekitcdn.com/e/azK3MCjFYYMXQEutV4nuHx/7wtgff9M9KZ9u4iqZRXewy)

This is only one data point – so take it with a grain of salt. But impressions were 2-4x my average and the poll received a massive **534 votes**. That's far more people visibly engaging with the post than I typically receive in Reactions or Comments.

And a sneaky benefit – the person who hosts the poll can see *who* voted for *what*. So if your poll qualifies people as potential customers or clients, this is an insightful conversation starter.

## 3\. Give and you shall receive

I've long known that I'm not spending enough time engaging with my feed – but one line from the report quantified the value of comments AND made it seem achievable:

"Our experience with over 200 clients demonstrates that consistently posting 10 quality comments daily for a month can lead to a significant increase in profile views (40%), engagement on one's content (25%), and follower/connection growth (20%)."

So if you post 10 quality comments daily for a month, you should see a significant difference. There are some unstated assumptions here that I want to call out:

- The largest benefit (probably) goes to the early commenters
- To maximize added visibility, you'll want to engage with accounts who are seeing conversation in their comment section

That said, there's a long-term, outsized benefit to supporting smaller creators. Your comment will be more meaningful to them and help build a stronger relationship with the original poster (OP). So define your own strategy, but shoot for 10+ comments/day.

## 4\. Use LinkedIn saved search

I've long struggled to maintain a consistent practice of commenting on LinkedIn. I tried turning on the bell notification, but then my Notifications panel was messy. I tried keeping a spreadsheet, but then I'd spend time going to profiles that hadn't even posted recently.

But then my friend Cat Mulvihill (a [​Labmate​](https://join.creatorscience.com/?ref=creatorscience.com)) shared this [​demo on creating Saved Searches​](https://app.supademo.com/demo/uKLMEhMx69v2J03EUgIsW?ref=creatorscience.com).

Now, I use my Saved Search as a Bookmark and visit that a couple of times per day. It makes it very easy to curate WHO I want to engage with (and stay on top of it).

![](https://embed.filekitcdn.com/e/azK3MCjFYYMXQEutV4nuHx/3RwQ5jJ9LMzmVwmBUhDGZB)

Give it a shot! [​Here's a Saved Search​](https://www.linkedin.com/search/results/content/?datePosted=%22past-week%22&fromMember=%5B%22ACoAAARBtrgB7PXh3ZIxc0Hp9h7%5FJOTn3YWa%5Fig%22,%22ACoAAAcY4KwBx64NYKqcEj2lMOHM9dc40MONLSA%22%5D&origin=FACETED%5FSEARCH&sid=,lX&sortBy=%22date%5Fposted%22&ref=creatorscience.com) you can use as a starting point.