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# Leverage
- URL: https://creatorscience.com/leverage/
- Published: 2024-08-03T13:25:57.000Z
- Updated: 2026-10-10T02:54:19.000Z
- Author: Jay Clouse
- Tags: Process & Operations, Business Strategy, Content Strategy

Two weeks into being a parent, and I'm thinking a lot about **leverage**. I'm constantly asking myself two questions:

## 1\. What is the work that keeps working for me?

All tasks are not created equal. The half-life of our effort varies a lot from task to task.

A Tweet is much less enduring than a structured blog post. An email broadcast is much less enduring than an email welcome sequence.

That's not to say short-form content provides *no* value or isn't worth doing...but I've been thinking a lot more about whether I'm producing **perishable assets** or **non-perishable assets**.

I once heard James Clear describe this as, "What is the work that keeps working for me once it's done?"

I recently updated the Projects database in [​CreatorHQ​](https://creatorhq.co/?ref=creatorscience.com) to allow me to categorize projects by the [​More, Better, New framework​](https://creatorscience.com/more-better-new/). And beyond that, I'm prioritizing projects that will have a **non-perishable** impact.

Things like:

- Writing newsletter broadcasts with evergreen education
- Making my body of work more bingeable
- Updating my welcome sequence(s) to speak to subscriber-specific goals
- Creating outcome-oriented email sequences
- Creating post-purchase nurture sequences
- Adding more templates to [​Build A Beloved Membership​](https://app.creatorscience.com/courses/beloved-membership?ref=creatorscience.com)
- Improving The Lab's onboarding

That time will compete directly with the time to produce short-form (perishable) assets, which is why I'm trialing two separate video agencies to make that a small time commitment. Video is portable across all platforms right now, which gives each asset some leverage.

## 2\. How do I get more impact with less effort?

Believe it or not, this is also some advice James Clear shared with me. After he published *Atomic Habits*, he had less time to dedicate to his newsletter. But he had this thought experiment...

There were *infinite* shapes the newsletter could take. And, in relation to his current newsletter, he believed:

- Some of those shapes would be *higher quality*
- Some of those shapes would be *lower effort*

...he just had to identify what one of those higher-quality, lower-effort designs looked like.

I love this thought exercise. It can apply to ANYTHING you're putting effort into – it would be absurd to believe you have already identified the most efficient, highest-impact design of \[thing\].

That was the line of thinking that led to his current [​3-2-1 Newsletter​](https://jamesclear.com/newsletter?ref=creatorscience.com) format. It took less time to produce and was dense in terms of impact.

This line of thinking inspired the [​**Ask Creator Science**​](https://creatorscience.com/ask/)series I'm doing in my content during paternity leave.

Give it a shot – what would this question look like for YOUR work?