Core Concepts How to become a professional creator – the PARTS model. After hundreds of interviews with professional creators on Creative Elements, I've developed a powerful sense of how creators go beyond Jay Clouse Jan 1, 2023 12 min read
Behind The Scenes September Income Report – how I make and spend my money Financial literacy is one of the most important aspects of being a professional creator. But, unfortunately, there isn't a whole Jay Clouse Oct 16, 2022 14 min read
Core Concepts Creator-educators: the true opportunity of the creator economy Ever since the term "creator economy" was coined, I've resisted it. I care about the creator opportunity. I care about Jay Clouse Oct 9, 2022 12 min read
Marketing How to look more legitimate It's commonly accepted that we buy from people who we know, like, and trust. And as creators, we spend a Jay Clouse Oct 1, 2022 15 min read
Process & Systems Your business as a machine As a creator, it's easy to build your business in such a way that it feels difficult or even impossible Jay Clouse Sep 24, 2022 8 min read
Process & Systems How to be consistent In January 2017, I decided that I was going to publish an email newsletter every day for a year. And Jay Clouse Sep 9, 2022 16 min read
Behind The Scenes Behind the rebrand Last week, I unveiled the new brand of my business and this newsletter. Previously known as Creative Companion, I made Jay Clouse Aug 7, 2022 14 min read
Core Concepts Creator Scientists I know what you're thinking. "Is that a new logo? What's Creator Science? What happened to Creative Companion?" Well, I Jay Clouse Jul 31, 2022 3 min read
Core Concepts Earned insight Every week, I'm meeting and interviewing new creators. And as I dig into their stories, one of the most fascinating Jay Clouse Jul 24, 2022 4 min read
Marketing What is your American Idol story? I watch more American Idol than you may expect for a man in his 30s. Mallory got me into it Jay Clouse May 8, 2022 3 min read
Core Concepts Are you building a Skyscraper or a Strip Mall? I was reflecting this week on some of the big decisions I've made in my business over the last 3-6 Jay Clouse Apr 3, 2022 6 min read
Core Concepts Creative Independence vs. Financial Independence For the last eight years or so, I’ve been fixated on financial independence. The idea of having enough financial Jay Clouse Jan 15, 2022 4 min read
Core Concepts Your creator brand I've never liked the idea of a “personal brand.” It provides an intuitive understanding that we want to get across, Jay Clouse Jan 15, 2022 1 min read
Core Concepts Shiny Platform Syndrome Every few weeks, I'll get the bright idea that I should really be putting some energy into YouTube. I mean, Jay Clouse Sep 26, 2021 2 min read